Private Label & Brands

Tissue World Magazine, Special Features: Private Label & Brands

Super soft and super premium quality gaining momentum

By Svetlana Uduslivaia, Euromonitor International’s head of tissue & hygiene industry TRENDS REVIEW: Euromonitor International’s head of tissue and hygiene industry Svetlana Uduslivaia talks to TWM about trends across the private label and branded tissue markets. Developed...

Brands and private labels – premiumisation, digitalisation and bricks & mortar

By Soile Kilpi, director, Pöyry Management Consulting The retail sector continues to go through a transition. Online shopping is just one of the catalysts. New retail stores are opened, some closed, repurposed for...

Impact of a private label orientated business

Have you ever thought about the launch process of a private label Stock Keeping Unit (SKU)? If yes, you may have realised that this SKU was not a new product, but actually it was a follower...

E-COMMERCE AND PRIVATE LABELS – THE CHANGING LANDSCAPE IN THE TISSUE SECTOR

Sanna Sosa Principal Poyry Management Consulting Online shopping has experienced rapid growth over the past few years. According to the US Census Bureau, for the fiscal year of...
Tissue World Magazine,Private label and brands

The multiple reasons why consumers increasingly choose private label over national brands

Private label tissue and discounting stores are on an apparently unstoppable rise in the US and around the world. Research conducted by the Tissue Pack Innovation Lab, North Carolina...

Millennials, males, and Covid-19: driving the changes in private label tissue demand

US women - who drive up to 80% of all consumer purchasing decisions - are traditionally more loyal to national tissue brands. However, with the effects of the pandemic,...