Special Features

Tissue World Magazine, Special Features: Annual Review, Distribution Special, Private Label & Brands, Project Survey, Retail Special Report, and The Barometer Issue

Project Survey 2015/16

Overcapacity and the mushrooming of new tissue projects, in particular in markets such as Brazil and Mexico, along with a lot of activity in many of the ‘CIVETS’ emerging economies: Colombia,...

Is distribution the main challenge for tissue e-commerce?

The tissue online business is rather limited for the consumer segment and follows the on-line business of groceries. Relatively taken e-commerce is much more common for the AfH sector. Due to...
Tissue World Magazine

Eucalyptus – adding tensile strength and keeping formation and softness

After nine years of research into reducing the consumption of wood per tonne of pulp, Suzano has launched industrial scale production at its Três Lagoas mill in Brazil. Heloisa...

Private label and brands: Which has the edge now?

By Ron Shirk, industry specialist  Locally and globally, markets are experiencing “retail climate change.”  Relationships are shifting, including the relationship between private label and brands. Presently, three areas stand out where change has...

Distribution Special Feature

Adapting to every request for end of line or the automatic conveying system: TWM hears from OCME on its latest offerings. A TWM report. OCME is always on the lookout to respond to every-changing customer...

The key industry issues in a TW Special Report

As 2013 draws to a close, TW’s Annual Review asks leading figures in the global tissue industry for their retrospectives on 2013 and predictions for 2014 Helen Gray de Castro: administradora at...

从知名卫生纸企业看行业发展趋势

2013年,《世界卫生纸》杂志为撰写卫生纸行业国别发展报告,访问了位于西班牙、印尼、波兰、德国等世界各地的多家造纸厂。这里,我们精选几段访问,回顾行业发生的变化。  研发取得显著成果,市场再现成功产品 西班牙:Gomà Camps 2012年12月/2013年1月 Gomà Camps的产品经理Jordi Gomà-Camps Travé表示,2013年初《世界卫生纸》杂志访问了工厂,而在那之后,他们在研发领域的巨额投资开始产生回报,为卫生纸部门带来了显著的创新效益。他说:“我们不断推出的新理念产品已非常受欢迎,例如,新毛巾理念产品Xtrasec以及更柔软的新款大卷卫生纸ConforDeco XL。” 他补充道:“Xtrasec是一款设计优雅的产品,它采用双层复卷系统,比市面上大部分卫生纸更柔软,吸水性更佳。它采用全密封式包装,使用起来安全卫生。得益于全新的复卷系统,压花双层ConforDeco卫生纸的容量不断增大。精美的产品不一定只能做得很小,我们的压花卷筒卫生纸ConforDeco XL总长可达240米。” 除了现有的法国和伊比利半岛市场,公司正向其他新市场拓展出口业务。“我们希望将公司业务拓展到传统市场之外的地区。未来几年,我们会在非洲等其他大陆寻找新商机。” Gomà Camps Angola成立于2009年,是Gomà Camps Portugal的子公司,专门服务于安哥拉市场,其总部设于罗安达(Luanda),在非洲市场销售卫生纸产品。2014年1月底,Gomà Camps Angola首次上线了两台纸巾设备,在安哥拉开启了纸品加工业务。工厂目前有两台设备,可生产纸巾,纸巾规格为33 * 33和40 * 40,分为一层、两层和三层。 在西班牙,集团主要的工厂仍在不断投资,提高其ECO生产线的产能和品质,升级DIP库存准备区。他说:“2013年最后一季度成功启动了全新的污泥脱水线,污泥干燥水平持续超过55%。加上工厂在其他领域的投资,集团可以最高标准生产更多再循环纸品。生产流程一天比一天环保,年复一年,我们的碳足迹就会持续实现最小化。”   爱生雅做出多项举措,为在西班牙长远发展奠定基础 西班牙:爱生雅巴利斯镇工厂 2012年12月/2013年1月 《世界卫生纸》杂志访问爱生雅(SCA)在巴利斯镇(Valls)的工厂时,该集团刚宣布收购了Georgia-Pacific (G-P)在欧洲的卫生纸业务。G-P于2011年底退出欧洲卫生纸市场,这使爱生雅在西班牙的市场份额增加了不少,总份额排名接近第三。 巴利斯镇的工厂经理Toni Mata告诉到访的《世界卫生纸》杂志,经济不景气对西班牙的居家外纸品(AfH)行业影响很大,业内发展普遍缓慢。 2013年年底,爱生雅宣布重组其在西班牙的业务,以此“确保短期和长期竞争力,为未来发展奠定基础。”这一举动意味着要关闭其在西班牙卡尔莫纳镇(Carmona)的卫生纸厂,并因此削减24个工作岗位。产品加工部也从麦地那市(Mediona)转到纳瓦拉区(Navarre)阿略镇(Allo)。公司同员工代表协商,并最终宣布企业在西班牙的中心转到纳瓦拉区的阿略镇和塔拉戈纳市(Tarragona)的巴利斯镇。爱生雅的西班牙区经理José Ramón Iracheta说:“我们这样做绝非草率而为;我们这样做,是进行了全面分析,认为这是确保公司在西班牙持久发展、拥有更长远未来的最佳方式。” 2014年6月,爱生雅宣布在西班牙启动婴儿纸尿裤生产线,这一举动也表明该公司致力于发展在西班牙的业务。全新的婴儿纸尿裤生产线将在巴利斯镇的工厂启动,这也使该工厂成为爱生雅在欧洲的首家同时生产个人护理品与卫生纸产品的工厂。按计划,该生产线将于2014年第三季度启动。爱生雅欧洲消费者产品部经理Magnus Groth说:“爱生雅通过这条新的婴儿纸尿裤生产线,加强我们在西班牙的业务,为未来发展奠定基础。” 爱生雅是全球第四大婴儿纸尿裤生产商,在欧洲市场位列第二。巴利斯镇的工厂为连锁超市Mercadona的个人护理品牌Deliplus生产婴儿纸尿裤。   伊比利亚半岛:追究精益,健康发展 葡萄牙:Fapajal 2013年2月/3月 2013年1月,《世界卫生纸》杂志在里斯本附近的葡萄牙公司Fapajal见到了公司董事兼股东Helen Gray De Castro。当时,该公司的市场战略是追求精益、降低成本,并暂时搁置之前的扩展规划。但Helen也非常坚信,这家不大的独立公司拥有宏大的愿景。 将近一年半后,Helen告诉《世界卫生纸》杂志,该公司在过去一年中发展迅猛,总销售额和利润同比增长十分显著。 Fapajal始终都很注重强化绩效、提高未来发展能力,投资建设独立的阔叶木和针叶木专门纸浆生产线。它还提高了加工纸品(AfH)的产量和销售额,投建新的加工生产线,并升级现有生产线。 她告诉《世界卫生纸》:“从2008年开始,伊比利亚半岛恶化的环境导致西班牙和葡萄牙的很多低效工厂关闭;要使这些工厂盈利并不那么简单,因为至少在这两个国家经营企业的固有成本就很高。因此,我们期望自己的纸品能持续得到市场的较高需求。”同时,她补充说,虽然道路漫长,但前方有很多引导的指明灯。 “我们希望低通胀能使欧洲形势普遍好转,这应该可以提高需求水平。尤其是葡萄牙和西班牙政府在过去几年通过强有力的财政紧缩政策,以重新获得国际投资者的尊重,而且国家经济也开始复苏,这应该能改善流动性,降低利率。” 葡萄牙出口商在应对财政紧缩措施中,通过提高生产力来增加竞争力,进而扩大出口量。她说:“美元不断贬值,至少从某种程度上说明它作为储备货币的吸引力已经降低,这反过来为像我们一样的公司提供了竞争机遇,此类公司在欧盟区内做出口,但成本主要以美元计价(纸浆和能源)。” 该公司通过投资水质,进行水治理,为拓展产能进行了高压能源投入,通过这些方式不断提高边际利润。 Fapajal公司的Helen Gray De Castro说:“我们希望低通胀能使欧洲形势普遍好转,这应该可以提高需求水平。”  亚洲浆纸集团:放缓卫生纸业务拓展计划 印度尼西亚:亚洲浆纸集团 2013年4月/5月 2013年3月,《世界卫生纸》杂志参观了Pindo...
Tissue World Magazine,Private label and brands

The multiple reasons why consumers increasingly choose private label over national brands

Private label tissue and discounting stores are on an apparently unstoppable rise in the US and around the world. Research conducted by the Tissue Pack Innovation Lab, North Carolina...

BAROMETER ISSUE: SPECIAL FEATURE

In 2021, TWM interviewed tissue mill executives in North America, China, Southeast Asia, Germany, Brazil and the Middle East for the magazine’s Country Reports. Here, we revisit a selection...
Marco Calcagni, Sales Director, Omet

2021 will be a year of discovery – especially in private label

Marco Calcagni, Sales Director, Omet The world of tissue has also certainly been affected by the situation, in particular the AfH market. Undoubtedly in 2020...

What’s in store: 2018 and beyond

“Attention is the scarce commodity. The way that we captured it was by doing something new and innovative that has real value for the customer.” Jeff Bezos, American technology entrepreneur and founder of...
Patrice Minguez, President, Resolute Tissue

We believe consumer behaviour triggered by the pandemic will continue in years ahead

Patrice Minguez, President, Resolute Tissue With the onset of the Covid-19 pandemic, 2020 has been a year unlike any other. We have seen a number...
Bedford Paper: the company's business model has a diverse portfolio supporting both the AfH and At-Home markets

BAROMETER ISSUE: SPECIAL FEATURE, Bedford Paper

STEVE PETERS, SALES AND BUSINESS DEVELOPMENT MANAGER, BEDFORD PAPER TWM/1: What machinery investments have you made in the past year and why? “We...
Andrew Green, Vice President, Tissue and Nonwovens, PCMC

I think that new products will be born following the change in consumer mentality....

Andrew Green, Vice President, Tissue and Nonwovens, PCMC We’ve seen an increase in the demand for at-home tissue and a decrease in AfH. For some...

Distribution special, E80 Group: ‘Automation today is not just essential, it’s available for all’

Many smaller companies doubted ROI from automatic assets combined with smart software, but those days should be over, says William Nelson, President, E80 Group North America. A TWM report.

Retail: shaping the global tissue industry

Following their retailer customers, tissue producers expand to new regions, provide the segments and qualities requested, and step up to meet environmental demands. A TW report. By Pirkko Petäjä, Pöyry Management Consulting RETAILERS IMPACT THE...

The Barometer Issue – One year on… you report back on your progress

By Tissue World magazine editor Helen Morris In 2014, TWM visited a number of mills from around the world – from Argentina, Mexico, Benelux, Italy, East China and Russia - for the...
Fine Hygienic Holdings Tissue World Magazine

Fine Hygienic Holdings Begins Operation of Innovative Water Treatment Facility in Jordan

In its bid to optimise the conservation of water, Fine Hygienic Holding (FHH) has partnered with Engicon to design, finance and build a modular process water treatment plant (PWTP)...

OCME: The latest generation in handling

By Marcello Lusardi, OCME Regional Sales Manager Since it was established in 1954, OCME has prioritised research and development for palletisation and the handling of products in warehouses. Fast changing market demands...

‘The economic crisis has redefined our marketplace’

Unprecedented private label growth, corporate social responsibility, sustainability, achieving the best price/quality/ performance value possible - Cascades Tissue Group chief executive Suzanne Blanchet discusses key retail trends with TW.   Tissue World: What...

Timing is everything in private label evolution

By Nielsen SVP's Todd Hale The private label sector in the US experienced a sizeable growth spike during the recent recession and that upward trend continued through 2010 and 2011. However, as...
North Carolina State University’s Keren A. Vivas, Ramon E. Vera, Naycari Forfora, Ronalds Gonzalez, and Georgetown University’s Sudipta Dasmohapatra.

SPECIAL REPORT: Unveiling the future – the hygiene tissue industry in the next decade

To encourage consumers to choose sustainable products at a premium price, tissue companies must prioritise improving product performance and providing well-defined sustainability metrics and information. Report for TWM by North Carolina...

Why (not) Private Labels?

F.A. RETAIL founder Fernanda Accorsi talks to TWM about the issues for tissues Private Label (PL) is already a recognised brand in the market. If we consider the thousands of brands from...

Project Survey 2019

TWM’s annual Projects Survey charts all new capacity being added, ordered or in final planning stages during 2018- 2019, as well as noting any projects already planned for 2020....

The retailer’s power: a major buyer’s view on market developments

While larger sizes or club packs are growing across all segments due to e-commerce, the American market is also seeing a steady increase in private label products with premium branded quality across  channels....

《世界卫生纸》2013年度项目调查

已公布的151个卫生纸项目中75个来自中国。 过去12个月内,全球卫生纸行业见证了大量已经公布或即将投产的新产能。 去年的项目调查共114个项目,其中69个位于中国。现在,2013年至2014的151项目详情已经公布,其中一半来自中国。 该调查向机械供应商提出了关于其当前和未来发展的问题,并根据回答结果确定了2013年至2014年增加、订购或处于最终规划阶段的新产能。 另外需要注意,在卫生灾难生产周期的目前阶段,许多企业纷纷淘汰老旧设施来为新设施让路。 调查涉及的所有数据均基于获取的最佳信息并进行了修订,因为在很多情况下,受访者因商业敏感性或财务不确定性而未提供信息。 此外,很多项目也有所延迟,在某些情况下,产能过剩的趋势开始对市场产生重大影响。 事实上,本年度公布的部分“新”产能包含了去年的预计产能。 数家公司还公布了引人注目的每日产量预测,从而在调查中增加了未知的产能。 有鉴于此,从本年度的图表来看,2013年至2014年已经公布、完成规划或即将投产的纸巾产能预计约为440万吨。 2011年《世界卫生纸》曾指出,2011年至2012年将约有340万吨产能投产,其中约170万吨新增年产能将在2012年上马。 和去年一样,这些机器的规格相当巨大,大部分新投产机器的宽度在5.6米。 除了中国,此类产能增长更多地集中于巴西和土耳其等国。 但是,全球卫生纸行业出现了投产和停产参半的局面,市场形势显然充满不确定性。 中国产能过剩的情况继续加剧行业的不明朗态势。 无论是中国市场还是全球市场都无法消化所有已经规划的产能,新确定的停产只能轻微改善当前形势。 这一局面将如何继续影响市场利润率,我们拭目以待。 从全球范围看,经济衰退持续影响着该行业的众多领域。尽管如此,卫生纸行业的发展状况以乐观为主,全球增长速度有望继续保持在过去几年的4.1%至4.3%之间。 我们有望看到新兴经济体继续加快步伐,积极响应各个细分市场对创新及可持续产品的需求。 “全球卫生纸行业出现了投产和停产参半的局面,市场形势显然充满不确定性。” 《世界卫生纸》项目调查数据: 151 2013年至2014年全球卫生纸项目 75 2013年至2014年中国卫生纸项目 114 2012年至2013年全球卫生纸项目 69 2012年至2013年中国卫生纸项目
Tissue World Magazine

Focus on Sweden: a nation of tissue lovers

By Marcus Hellberg, Head of marketing and business development at Södra Cell Ten million Swedes are second only to the US in per capita consumption. It’s all down to a historic affinity with the trees...
Carlo Berti, Sales Director, Gambini

Industry leaders want to invest and make business, but they’re cautious because there’s a...

Carlo Berti, Sales Director, Gambini  I guess what we can foresee for the upcoming 2021 is something we all can perceive by looking at the...

The Barometer Issue – one year on – you report back on your progress

  ROMANIA Big retail channels rapidly changing the market place When TWM visited Petrocart’s historic snow-laden tissue mill in Piatra Neamț in eastern Romania, the site was just eight months into production on a...
Innovation: Poppies Europe has developed a new brand – ‘Happy Tree’ – which is made from 100% recycled unbleached tissue

BAROMETER ISSUE: SPECIAL FEATURE, Poppies Europe

ARMINDO MARQUE, PARTNER AND TECHNICAL DIRECTOR, POPPIES EUROPE Integrated producer: Lucart offers a complete set of solutions that it says guarantee the highest level of hygiene

Private label products on the rise on Amazon’s best sellers list

Sanna Sosa, Principal, Poyry Management Consulting The online juggernaut Amazon makes up almost half (47%) of total US retail e-commerce sales. But, in terms of...

零售: 塑造全球卫生纸行业

卫生纸生产商追随零售商客户,将业务拓展到新区域,设立相应部门并达到所需的质量,满足环保需求。 ——《世界卫生纸》报道。 作者:Pirkko Petäjä,Pöyry 管理咨询公司负责人 Pirkko Petäjä  零售商影响了生产商的地理分布 卫生纸生产商的地理分布通常取决于零售商的需求。 很多生产商,尤其是自有品牌生产商,追随零售商进入新市场。 生产商为了向零售商客户提供服务,不得不在规模上跟进零售商,扩大自己的规模,还要能在多个国家开展业务。 与零售商的合作关系,较大的规模以及在多个地区大量供应货物的能力,从而形成了优于当地小型竞争者的优势。 1990 年至 2000 年期间意大利企业在多个欧洲国家拓展业务就是遵循了这一模式。 这塑造了整个欧洲卫生纸供应形势。 零售结构和大型零售商集团的市场渗透通常决定了自有品牌产品和品牌产品的比重 零售结构通常是卫生纸市场发展的有用指标。 零售商结构、集中程度、零售商数量以及市场中零售商的类型,广泛地决定了市场的形式。 如果推动自有品牌 (Lidl、Aldi) 的主要零售商连锁店持有主要股份,就会提高自有品牌在该地区的比重。 如果超大型商场连锁和折扣店占绝大部分,且经济出现下滑,这就意味着价格是重点,并通常最终会转向自有品牌,或者至少远离排外性极高的品牌。 零售商结构较为零散的国家,通常能为制造商的品牌提供更多空间。 意大利卫生纸市场主要是品牌产品市场。 在意大利,分销商通常服务于小型商店,因此制造商品牌占主要地位。 领先的意大利生产商也非常强大,能有效保持业务经营。 如果主要的零售连锁店完全是本土化的,例如像北欧一些国家,尤其是芬兰,则说明其自有品牌的重要性尚未赶上跨国连锁店占主导地位时自有品牌的重要性。 然而,零售结构并不是影响市场划分的唯一元素。 如果其他因素的影响力超过零售商的集中影响力,某些自有品牌也可获得可观的份额。 如英国,强大的国际卫生纸品牌(如金佰利、宝洁)所塑造的市场更像美国市场,拥有强大的品牌焦点。甚至产品/种类的流行程度也紧追这些生产商,在这些方面,英国的卫生纸市场跟美国非常接近;盒装面巾纸比手帕纸更受欢迎。 其他大部分西欧国家的盒装面巾纸未能保持较大产量。 通常在较小的市场中,较为传统、能在市场中占主导地位,成为焦点的并不是大型跨国企业,而是本国企业/品牌,如斯洛文尼亚的 Paloma 公司以及芬兰的 G-P 公司和 Metsä-Tissue 公司。...

Overcapacity – Promotions – Private Label – Population – Prices – Energy – Income...

By TWM Senior Editor, Helen Morris Sacrifice short term profitability for long term opportunity – the increasing dilemma? TWM asked industry experts around the world to access the state of the industry as the search...
Daniel Signori, technical director, Mili

Daniel Signori, technical director, Mili

TWM/1: What key events has the tissue industry been impacted by during 2019?  “The Brazilian market is going through a very complex year. On one side...
Image: E. Smith CC

70% OF CONSUMERS MAY BE ROUTINELY BUYING CONSUMER PACKAGED GOODS ONLINE IN FIVE TO...

Sanna Sosa, principal, AFRY Management Consulting. Millennials and Generation Z are moving into a powerful position to dictate how economies respond to their needs. Tissue...
Integrated producer: Lucart offers a complete set of solutions that it says guarantee the highest level of hygiene

BAROMETER ISSUE: SPECIAL FEATURE, Lucart

LUCIANO LOPEZ, PLANT DIRECTOR AT LUCART TISSUE & SOAP TWM/1: What machinery investments have you made since we met and why? “Since the...

Annual Review 2021

As 2021 draws to a close, TWM asks leading figures across tissue’s global supply chain for their retrospectives on 2021… and predictions for 2022

Retailers are stocking online marketplaces with private label tissue products

Sanna Sosa, Principal Poyry, Management Consulting Walmart is the third largest e-commerce retailer in the US, after eBay, with a 5% share of total online...
Svetlana Uduslivaia, Euromonitor International’s head of tissue & hygiene industry

Global retail tissue in 2014: a diverse and dynamic marketplace

By Svetlana Uduslivaia, head of tissue and hygiene industry at Euromonitor International The global retail tissue market continued to show a healthy growth in 2014, achieving US$77bn in sales (2014 constant value,...

‘We are at a very dynamic moment in the tissue industry’

TWM asks leading figures across tissue’s global supply chain for their retrospectives on 2018 and prospectives for 2019. Here they analyse key issues … raw material costs, integration, overcapacity, automation, E-commerce, sustainability, regional...