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Tissue World Magazine, Departments: Consumer Speak, Exitissues, Foex, Frontissues, Marketissues, and Operations Report

How the pandemic raised the demand for sustainable and innovative hygiene products, and may...

WEPA didn’t just think outside the box when the Covid-19 crisis hit, it created new boxes, says CEO Martin Krengel. Report by TWM Senior Editor Helen Morris.

Has the pandemic changed customer behaviour permanently in tissue?

As we start to emerge from Covid-19, many aspects of people’s lives are being transformed. McKinsey & Company’s Oskar Lingqvist, Gregory Vainberg, Daniel Nordigarden and Emily Roeper discuss how...
Tissue World Magazine

河北义厚成将重锤出击, 在卫生纸领域投资20亿人民币

由《世界卫生纸》总编 Helen Morris 报导 河北义厚成的总经理田玉伟先生完整说明中国经济驱动元素和该企业如何通过已实施或计划中的最新科技方案、有集中的高级产品规划和改变中国卫生纸消费文化策略达到目标。 “我们的策略是在华北市场中扩大面巾纸的市场份额,”河北义厚成的总经理田玉伟先生在河北保定的工厂告诉我们。保定市距离北京约两小时的车程。“与华南的市场不同,这个市场还很有增长潜力。再过几年,我们将会领跑这一市场。” 设立在中国的乡村,通往工厂的泥路两旁种满了一排排桃树,树枝都被硕大的红桃压弯了。这间公司与自然的呼应能在工厂中体现:现场的员工们自己种植蔬菜,向日葵花床星罗点缀在纸厂和污水处理设施中,这个同时也是中国第一个同天然气而不是煤炭动力的卫生纸厂。这个厂占地600亩,还有很多扩展的空间。 河北义厚成主要生产宠物坐垫、卫生巾产品和湿巾,2014年5月才进入卫生纸市场,以一台安德里茨年产量25,000吨的PM1开始。第二台年产量25,000吨的纸机将会于明年开机;第三、四台纸机也将会来未来四年陆续到来,是易厚成20亿人民币投资的其中一部分,目标是完全投产后将生产20万吨每年。 在拥有16年生产卫生巾产品的经验后进入卫生纸市场,田总说出了卫生纸行业成功的多样化至关重要的一点:“我们必须进入卫生纸市场,”他说:“产能过剩在这里导致激烈的竞争以及价格战。我们其中一个主要的应对策略就是通过我们的品牌,在姐妹行业建立一个强势的品牌是关键。我们勇敢地进入卫生纸市场;我们已经拥有一个品牌,这是一个很大的优势。” 这间公司的志向很明确,尽管田总自己悄悄地说,不事张扬。通过翻译,田总说这间公司需要在卫生纸行业投资大量资金。“我们刚进入这个领域不久,但我们的起点很高,并使用最好的技术。这意味着我们在竞争中占有领先地位。” 安德里茨提供的PrimeLine Compact 纸机,拥有PrimeDry钢制扬克缸,速度每分钟1,650米,幅宽2.85米,是中国的首台这样的机器。义厚成也向安德里茨下单一架PM2,预计将会生产高质量的面巾纸产品。 义厚成工厂的卷筒纸和面巾纸占总产量的20%左右。把重点放在面巾纸上面,是由于市场差距以及在拥挤的市场中具有竞争力的举措,这同时也导致“不可避免的”价格战。 “我们在中国应对价格战的策略是我们的产品,”他说。“华北的消费者与华南的很不同:在华北,他们通常偏向比较有韧性,不易撕断的产品。在那里,卷筒纸的适用范围很广,整个家里都可能用到,包括在餐桌上。然而,在南方,人们比较喜欢柔软的产品,而且卷筒纸只会在洗手间里使用。” 品牌标识是关键:河北义厚成已经建立了一个新的卫生纸品牌“妮好”,一种拥有4个纸层的卷筒纸产品,田总说非常独特,高质量而且柔软。“我们倾听市场的声音,生产一种既柔又韧的卫生纸产品,并将会在华北市场推广,”他说。“在中国,面巾纸是主要的市场之一,而已经进入这个市场的造纸企业并没有先进的技术设备,但我们有。我们想成为这种产品在华北地区的领导者,因为暂时还没有这个文化。有这样的创新,我们相信会在价格战中取胜。” 这公司应对价格战的第二个策略是增加面巾纸的生产。“随着中国经济的不断增长,特别是在华南地区,”他说:“华南地区的人们在浴室里用更多更好的优质卷筒纸。 我们专注于北方的二、三线城市,而不是非常大的一线城市。也有出口的潜力,但不是面巾纸。如果生产超过需要,我们将出口,我们已经出口擦手纸到日本。” 田总说,消费者们对卫生纸的忠诚度不是很高,品牌营销中名人代言比较容易赢得关注。这种消费不是季节性的,很稳定,不受季节影响。 环保也是一个很重要的策略:政府在过去几年里出台了相关的法规,这对于整个卫生纸行业产生多米诺骨牌效应。田总说:“这对于小的卫生纸工厂来说是个很大的挑战,这导致许多工厂倒闭。随着产能过剩的问题,那些大量生产低成本而质量低的产品的工厂倒闭,我们相信这对于竞争而言是件好事。” 对河北义厚成来说,这些法规的出来是“一个机遇”。“我们想把这些较弱的竞争者挤出市场,而我们是通过生产高质量而环保的产品。凭借我们在卫生巾用品的市场经验,我们有一个良好的开端。”他说。 “环保产品是未来,我们将继续在这方面投资。我们想通过推广面巾纸和提高他的质量来改变人们的生活方式,由此获得良好的盈利。在这个行业面巾纸能卖比卷筒纸较好的价钱,利润也较好。它对我们而言潜力最大。”
Continued investments: Eczacıbaşı Consumer Products has full confidence in the potential of the Turkish tissue market

‘Changed consumer habits will bring Turkey’s per capita usage closer to that of developed...

At 6.3kg in Turkey - 26kg in the US – the figure has risen during the pandemic and will remain higher permanently, says Bilge Çiftçi, Chief Marketing Officer, Eczacıbaşı...

The Whole World Toilet Paper Museum

From the Kremlin to the McMurdo Station in The Antarctic and with celebrity signatures including Madonna and Woody Allen, Boston, Massachusetts couple Rich and Flo Newman have amassed a tissue treasure trove. We...

Truly multi-functional – mopping up and smoothing out the spills and thrills of a...

Mum-of-two Louise Stemp is the Account Director of Contrast Creative, a full service creative and branding agency based in Manchester, UK. But the creativity doesn’t end there. Here, she charts...

Overheating investment activity threatening market balance in the North American tissue business

After the Great Recession of 2009 and the recovery in 2010, North America’s tissue supply and demand have been well balanced, and from time to time, the business has been a...

Toilet Twinning initiative brings new appreciation to luxuries like toilet roll

Lesley Quirk is a specialist relationship manager for a charity initiative called Toilet Twinning. She liaises with corporates who support its campaign to provide clean water, proper toilets...
Tissue World Magazine

Berli Jucker Cellox has invested in the best technology to target growth potential

Rising numbers… in population, tourism, retail stores, personal income and a strong economic performance gives the Bangkok-based manufacturer confidence for the future. A TWM report. TWM/1 What tissue markets do you operate in in Thailand...
Tissue World Magazine

Will closing capacity help the Chinese tissue overcapacity situation?

As the Chinese government reveal plans to close down more of its pulp and paper industry we consider whether the target capacity of 7.42 million tonnes by the end of this...
Tissue World Magazine

Magnus Groth searching for ‘win-win’ across SCA’s global performance

Tissue’s global giant SCA has a new supremo. Magnus Groth talks to TWM about business strategy for China, Asia, Russia, The Americas, emerging markets, energy efficiency and the intriguing ‘intelligent washroom...

OPERATIONS REPORT Northwood Dicepa: Open air restaurants, increased vacationing, sunny climes – how the...

Two tissue plant acquisitions in Spain by the UK-based Northwood Group have seen a double win … the Spanish market’s continued recovery, and a solution to a potential Brexit...

From massage therapy to Muay Thai, quality tissue goes hand in glove

Nadia Hussain is a therapist living and working in London. In her spare time she practises Muay Thai, a form of mixed martial art that originates from Thailand.
Roberto Caballero, VP Supply Chain for LatAm, Essity.

ESSITY OPERATIONS REPORT: Supply chain integration the key as diverse Latin American market enters...

Following the start-up of a TAD tissue machine at the company’s Sahagún facility in Mexico in 2020, Essity continues to target premium products in its main global growth market. TWM Senior...

Pulp Invest targets No.1 position in Tatarstan as Russian tissue surges

In the emerging Republic of Tatarstan, Pulp Invest is on the brink of a major start up. With the towering presence of the Kazan Kremlin never far from sight or mind,...
Vivek-Joshi

MarketIssues. Vivek Joshi senior vice president and general manager, tissue category, for Georgia- Pacific’s...

In general, given the current situation surrounding the coronavirus/Covid-19, and just cold and flu season in general, we anticipated more handwashing – especially given how everyone is focused on and...

FrontIssues: E-commerce and sustainability – A supply chain which starts with a decision about...

Evidence of the intensive research going into life cycle assessment of tissue products was dominant in Tissue World Miami, and is reflected equally in the pages of TWM.
Tissue World Magazine, World News

2016 North American tissue statistics point to a balanced market

Shipments and operating rates are currently strong but we worry about the supply side So the demand side of the North American tissue market appears strong, but we continue to worry about the lineup of...

MARKETISSUES: Special Report – Tissue World Düsseldorf 2023

Tissue World returned in Europe for the first time in four years with an impressive event that hosted thousands of tissue colleagues for the first time in Düsseldorf. Here,...
Tissue World Magazine

PIX Pulp indices 26.5.2015

By FOEX Indexes’ Lars Halén and Timo Teräs NBSK pulp Europe UTIPULP (the group of European market wood pulp users) April market pulp consumption data came out showing a nice, nearly 4% increase...

PIX Pulp indices 19.11.13

By LARS HALEN, Senior Manager, FOEX Indexes and TIMO TERAS, Managing Director, FOEX Indexes NBSK pulp Europe Pulp Week in London ended more or less where it started. Suppliers showed optimism over...

A surge in Brazil? We have heard the prediction before, but just maybe the...

Helen Morris, Senior Editor, Tissue World Magazine If we wanted to choose a ‘Word of the Day’ in this edition of TWM it would have...
Tissue World Magazine

Sugar cane and able

The primary fibre source which supplies Sappi at its Stanger site on South Africa’s east coast is much in evidence. TWM visited the pulp giant’s single tissue producing mill. Driving from Durban...

What with the retired greyhound, the ongoing house renovation and my dust allergy… boy...

Hazel Gage is a Manchester, UK-based Senior Designer at Contrast Creative. Thinking about what tissue and towel products we actually use in our house, and -...

India: Improved manufacturing climate and infrastructure, rising urbanisation and income, hygiene awareness and surge...

Despite its low global tissue volume share compared with its substantial population, India is projected to grow in volume at an 11% CAGR over 2020- 2025* - outperforming most...
Orhan Öğücü and the company's Çorlu, Tekirdağ-based plant: “Our share in the exports of our industry is 34%. In the world, we export to more than 80 countries in five continents.”

‘Global tissue consumption set to rise by 10-15% post-pandemic’

Will a new ‘Era of Hygiene’ emerge once Covid-19 is under control? Turkey’s Lila Group Chairman Orhan Öğücü believes it will, after consumers have grown to rely on and...
Tissue World Magazine

Don’t cry for us in Argentina: ‘Tissue Culture’ primed and ready for an economic...

By Helen Morris, Tissue World editor Mill manager Eric Taylor has a seemingly simple but extraordinarily demanding ethic known to anyone working successfully in industry: ‘Each day we assess the problems ......

EXITISSUES: Covid-19 restrictions had a profound effect on product packaging, and radical changes in...

Insight + Action founder Susan Cornish expands on her keynote speech at the TW Bangkok conference earlier this year to reveal the background to a surge in interest in...

Operations Report: “We want to continue to serve the sector by adding a high-capacity...

Essel Cellulose and Paper Industry has made substantial strides forwards since it was founded in 2005, when it commissioned its first tissue machine. Now, a worldwide shortage of raw...

Tissue World Milan: Global tissue ‘is reaching new peaks year after year’

Worldwide consumption stands at 36.3 million tonnes with estimated unmet potential at over 15 million tonnes in retail alone. As an increasingly complex and diverse marketplace presents great challenges and  opportunities, Tissue World Milan...
Tissue World Magazine

Rotor thermal stress can lead to a pulper’s unscheduled downtime. Here, Baldor’s senior principal...

COPPER BAR ROTOR MOTOR DESIGN FOR PULPER APPLICATIONS In tissue mills, process reliability is absolutely crucial to the bottom line. Due to the batch nature of the stock pulping process, pulpers typically...
Tissue World Magazine

Getting the best out of our ever more sophisticated technology

HMI, the Human Machine Interface, might stand as a symbol of TWM’s Technical Theme on packaging, wrapping and logistics in this edition… as for the tissue industry across the board. Four top companies report on...

When a beautiful Danish model is in tears breaking up with her Boyfriend via...

Whether it’s wiping away the wrong make-up, padding out a little needed cleavage, or keeping the camera eyepiece dry, no fashion shoot ever has enough tissue. Douglas Voisin, a...
Tissue World Magazine

Should the US industry be concerned by the small but growing trend of tissue...

Imported bath tissue, kitchen towels and napkins are being sold in discount grocery stores and large supermarket chains in Chinese, Japanese and Korean enclaves in large metropolitan areas. Will shipping costs...
Tissue World Magazine

Tradition and passion creates Sofidel’s most advanced automated site

By Tissue World magazine editor Helen Morris TWM interviews Robert Jensen, Sofidel Sweden, country operations manager, on the latest tissue trends in the region. Sofidel’s Swedish plant produces 56,000tpy of private label products, specialist tissue in...

‘A project that could change the course of the tissue industry’s future’

The circular economy, tissue from wheat straw, a dual strategy of private label and brands: TWM Senior Editor Helen Morris interviewed Donato Giorgio, President Global Supply Chain and member...
We realised we needed to become a referent at something – and we decided to put all of our efforts in becoming a leading player in sustainability

Towards – and reaching – the zero-waste horizon. A TWM report

The tissue industry has long been on a journey towards clean manufacturing. In many cases research, innovation and diversification towards that aim began decades ago. The...

The importance of effective dust removal

Explosion prevention from dust build-up is an ever-increasing hazard for tissue manufacturers. Here, Martèl’s chief executive Massimo Bertocchi talks to TW about how its effective removal can create a safer working...
Alexander Wirth Senior manager, StepChange Consulting

DIGITALISATION AND ITS INTEGRATION – KEYS TO REACHING GLOBAL TISSUE’S ‘HUGE POTENTIAL’

In a major analysis of costs and technology trends across world markets, senior manager Alexander Wirth at StepChange Consulting urges a greater embrace of the digitalised mill of the...

CONSUMERSPEAK: “And those tissue boxes!”

Creative designer Katie Stern was working in fabrics when she discovered Swedish dishcloths – 70% wood cellulose, 30% cotton, and 100% compostable. Based in Wisconsin, US, her business and home life now...