SPAIN: SATURATION, PREMIUMISATION, PRIVATE LABEL, SUSTAINABILITY – STRATEGIES FOR FUTURE GROWTH

Marc Alonso Research analyst, Euromonitor International In 2018, retail tissue sales in Spain recorded less than 1% growth in volume to reach 485,000 tonnes. Projections for the next five years through 2023 do not deviate far from the current reality, remaining at year-on-year growth rates below 1%. There are numerous reasons behind slow volume...