12_octnov_NEWS SHORT ISSUES

Short Issues

Metsä Tissue has responded to customer demand and renewed its Serla brand product range with new product quality and packaging. The business has made improvements in household towel and toilet paper qualities. The household towel is now softer and more absorbent than before due to raw material and new embossing.


Cascades Tissue Group has expanded its Cascades Moka 100% recycled unbleached bathroom tissue line after an increase in customer demand. In addition to the single roll offering launched in January, Cascades Moka is now available in jumbo rolls (9-inch) and a high capacity format for Cascades Tandem dispensers.


S√∂dra has said it will increase the price of its softwood pulp to US$790 per tonne. The increase will be effective as of 1 October 2012 and the price will be unchanged in September. In a statement, it said the raise was ‚Äúdue to an improving market outlook, following a downward trend during early summer‚ÄĚ. The company was unable to comment further at this time.