USA
K-C’S SCOTT BRAND
HITS BILLION DOLLAR STATUS
Kimberly-Clark's Scott consumer brand has passed the
$1 billion sales mark in the USA, following four consecutive
years of significant growth in the consumer bath tissue
and towel
category.
When combined with sales of Scott-branded products in
Europe and in Kimberly-Clark Professional and K-C's developing
and emerging markets businesses, the brand's worldwide
sales exceed $2 billion, underscoring the Scott name
as one of K-C's power brands. The Scott brand stands
alongside Huggies and Kleenex in the elite company of
billion-dollar brands.
"Billion-dollar brands are
recognized as precious, strategic growth drivers for
consumer packaged goods companies," said Steve Kalmanson,
group president of Kimberly- Clark's North Atlantic Consumer
Products. "These mega brands have strong, life-long
relationships with very large consumer groups, making
the must haves for every retail shelf – and offering
powerful platforms for further growth."
Since 2002, the Scott brand has led the U.S. consumer
bath tissue and towel category with a 7 percent compound
annual growth rate (CAGR), compared with overall category
growth of approximately 4 percent. In addition to bath
tissue and paper towels, the Scott brand is used globally
on other K-C products including flushable moist wipes,
napkins, disposable rags and shop towels. In the U.S.,
it is the preferred choice for consumers and professionals
who focus on practical quality and good value both at
home and in the workplace.
According to K-C, in 2006, the Scott brand sold over
84 million miles of consumer bath tissue in the U.S.
alone, enough to circle the Earth more than 3,300 times.
One out of every four U.S. households has Scott bath
tissue in it. More than 9 out of 10 Americans know the
Scott brand.
K-C says the Scott brand invented many of
the product categories consumers today rely on throughout
the world, including rolled toilet paper, paper towels
for household and kitchen use, and paper napkins.
USA
RESEARCH AND MARKETS ADDS
TABLEWARE IN US
Research and Markets has added paper tableware in the
United States to its reporting. Research and Markets
says its Paper Tableware in the United States report
offers a comprehensive guide to the size and shape of
the market at a national level. It provides the
latest retail sales data (2000-2005), allowing readers
to identify the sectors driving growth. According to
the report, demographics remain a key growth factor. “Innovations
and price increases aside, value sales of disposable
paper products will always be held back by volume constraining
demographics,” says
Research and Markets. “In 2005, the US population
continued to grow slowly. This, along with high levels
of penetration for almost all sectors within disposable
paper products, left little room for explosive growth.
With total population remaining relatively constant,
the most noticeable effects of demographics are occurring
as the population ages, driving sales for items such
as incontinence wear.
USA
RESEARCH
AND MARKETS ADDS TABLEWARE IN US
Research and Markets has added paper tableware in the
United States to its reporting. Research and Markets
says its Paper Tableware in the United States report
offers a comprehensive guide to the size and shape of
the market at a national level. It provides the latest
retail sales data (2000-2005), allowing readers to identify
the sectors driving growth. According to the report,
demographics remain a key growth factor. “Innovations
and price increases aside, value sales of disposable
paper products will always be held back by volumeconstraining
demographics,” says
Research and Markets. “In 2005, the US population
continued to grow slowly. This, along with high levels
of penetration for almost all sectors within disposable
paper products, left little room for explosive growth.
With total population remaining relatively constant,
the most noticeable effects of demographics are occurring
as the population ages, driving sales for items such
as incontinence wear
USA
CASCADES INVESTS $15 MILLION
AT MEMPHIS
Cascades Tissue Group is to invest US $15 million at
its mill in Memphis, Tennessee, USA, to set up a deinking
unit. Combining new equipment with other equipment that
was acquired in Hagerstown last September, the new deinking
line (unit) will be state-of-theart and will enable the
plant to be highly competitive, according to Cascades.
Raw materials will be solely recycled SOP (sorted office
papers), bleached with a chlorinefree process, “thus
fulfilling the requirements of the high environmental
standards that Cascades Tissue Group has set for itself” said
the company. This will enable Cascades to offer tissue
paper products that contain 100 percent recycled post-consumer
waste. The Memphis plant, acquired in 2004 from American
Tissue, has a production capacity of 45,000 tpy.
Suzanne
Blanchet, president and CEO of Cascades Tissue Group,
said, “The strategy behind the integration of a deinking
unit into our Memphis plant will enhance our competitiveness
as a result of a reduction in costs, and will enable us
to meet the increasing demand for products that are respectful
of the environment.”
USA
K-C GOES DIRECT FOR THE FIRST TIME WITH KLEENEX PERSONAL
Kleenex Personal – personalised tissue boxes - marks
the first time Kimberly-Clark has ever sold sell direct
to consumers. It is also the first time the company will
provide a customized product for what K-C confidently expects
to be hundreds of thousands of people in 2007 and millions
in 2008.
The possible applications of My Kleenex Tissue are endless,
says K-C. In addition to holding
Kleenex UltraSoft facial tissue, the oval boxes which carry
the image can serve as desktop or dressing table picture
frames. They can be “designed” to fit into
a person’s home
or professional décor, commemorate life’s
weddings, births, holidays, anniversaries, professional
gatherings, momentos or other meaningful events.
