Thriving against a price war, an overcrowded market… and Trump

With two paper machine start-ups planned for next year pushing total output to 140,000tpy, Hebei Jinboshi Group will prioritise product quality and variety, expand sales channels and develop markets with low price sensitivity. Zhang Junqing, president, Hebei Jinboshi Group, spoke to TWM Senior Editor Helen Morris. TWM/1: Describe your tissue business “We...

Hengan Group shuns the price war to concentrate on quality, brand and good service

Consumer demand – with ‘consumption of household paper set to increase by 6-8%’ – is shifting to medium and high-end tissue, and urbanisation is carrying products into third- and fourth-tier cities and rural markets. TWM talked to Chen Changming, paper manufacturing division general manager, Hengan Group. TWM/1: What is the current consumption growth...

“ We consider competition as a factor that grows the market, increases quality, triggers category and product development, and we try to benefit from it in all circumstances.”

Asli Bicer, marketing director at Eczacıbaşı Consumer Products, talks to TWM. TWM/1: What tissue markets do you operate in? Asli Bicer: “Eczacıbaşı Consumer Products has been at the forefront of Turkey’s tissue paper market since its establishment in 1969 as İpek Kağıt Tissue Paper. Today, we dominate Turkey’s bathroom and facial tissue, napkin,...

Co-generation – Hayat Kimya takes a big leap into the future

The largest tissue manufacturer for the Middle East, Eastern Europe and Africa sets up a blueprint for controlling long-term energy costs at its Mersin site in southern Turkey as future expansion plans may include Asia. Report by Helen Morris, Senior Editor, Tissue World magazine. Driving through Istanbul on a hot July day, the city is in full bloom....

“ Turkey is becoming the tissue capital of the Middle East and Europe”

TWM interviews Parteks Paper Industry general manager Fatih Çapar TWM/1: What tissue markets do you operate in? Fatih Çapar: “Established in 1996, Parteks Paper Industry is a fully integrated manufacturer of virgin pulp parent reels, consumer tissue and AfH tissue together with corrugated cardboard and paper board production. Our plant is located...

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