In balance – WEPA Group ethos mirrors Germany’s stable tissue performance

A key ‘produce where you sell’ policy is just one of the strategies behind the consumer sector’s second largest private label manufacturer. TWM talked to Hendrik Otto, chief operating officer, WEPA Group. By Helen Morris, Senior Editor. TWM/1: What presence does the WEPA Group have in Germany?“In Germany, the WEPA Group has five locations: two in...

German consumers are eager for innovation – and are prepared to pay

Italian tissue giant Sofidel’s German sites offer a blueprint for its business strategy globally. Here, TWM meets Andreas Meyer and Domenico D’Angelo to get the latest in Europe’s most price sensitive and competitive tissue market. By Helen Morris, Senior Editor Andreas Meyer – the friendly and charismatic country operations manager of Werra...

Thriving against a price war, an overcrowded market… and Trump

With two paper machine start-ups planned for next year pushing total output to 140,000tpy, Hebei Jinboshi Group will prioritise product quality and variety, expand sales channels and develop markets with low price sensitivity. Zhang Junqing, president, Hebei Jinboshi Group, spoke to TWM Senior Editor Helen Morris. TWM/1: Describe your tissue business “We...

Hengan Group shuns the price war to concentrate on quality, brand and good service

Consumer demand – with ‘consumption of household paper set to increase by 6-8%’ – is shifting to medium and high-end tissue, and urbanisation is carrying products into third- and fourth-tier cities and rural markets. TWM talked to Chen Changming, paper manufacturing division general manager, Hengan Group. TWM/1: What is the current consumption growth...

“ We consider competition as a factor that grows the market, increases quality, triggers category and product development, and we try to benefit from it in all circumstances.”

Asli Bicer, marketing director at Eczacıbaşı Consumer Products, talks to TWM. TWM/1: What tissue markets do you operate in? Asli Bicer: “Eczacıbaşı Consumer Products has been at the forefront of Turkey’s tissue paper market since its establishment in 1969 as İpek Kağıt Tissue Paper. Today, we dominate Turkey’s bathroom and facial tissue,...

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