In balance – WEPA Group ethos mirrors Germany’s stable tissue performance

A key ‘produce where you sell’ policy is just one of the strategies behind the consumer sector’s second largest private label manufacturer. TWM talked to Hendrik Otto, chief operating officer, WEPA Group. By Helen Morris, Senior Editor. TWM/1: What presence does the WEPA Group have in Germany?“In Germany, the WEPA Group has five locations: two in...

Fundamentals drive Australian and New Zealand tissue consumption higher

Steady population growth, population ageing and rising per capita consumption have combined to push tissue production in Australia to capacity. The question for the Australian tissue market is when, and where, the next manufacturing development will come. By Tim Woods, managing director, IndustryEdge Australia is a developed and mature economy. In...

Toilet Twinning initiative brings new appreciation to luxuries like toilet roll

Lesley Quirk is a specialist relationship manager for a charity initiative called Toilet Twinning. She liaises with corporates who support its campaign to provide clean water, proper toilets and hygiene training in some of the poorest communities worldwide. She invites people to ‘twin’ their toilet with a latrine overseas – and so sponsor a new toilet...

German consumers are eager for innovation – and are prepared to pay

Italian tissue giant Sofidel’s German sites offer a blueprint for its business strategy globally. Here, TWM meets Andreas Meyer and Domenico D’Angelo to get the latest in Europe’s most price sensitive and competitive tissue market. By Helen Morris, Senior Editor Andreas Meyer – the friendly and charismatic country operations manager of Werra...

Growing consumer awareness and education is driving Russia’s market performance in spite of sanctions

Industry analyst Greg Grishchenko examines the rising level of quality products, retail display, home production and consumer choice in the world’s largest landmass tissue market. The unique nature of the tissue paper business among the majority of paper industry segments has assured its success and continuing growth across the world for the last 50...

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