Egypt: price sensitivity shapes consumer tissue demand

By Moustafa Sheta, Euromonitor Research Associate, Egypt With population approaching 88 million in 2015, Egypt is the most populous country in the Middle East and is expected to add another 12.3 million inhabitants by 2020. Per capita consumption of retail tissue in the country stands at less than 1 kg compared to anywhere between 9 kg and 14 kg per capita in...

Egypt and Jordan – holding on to progress despite the region’s economic and political challenges

By Bill Burns, Senior Consultant, Fisher International The Middle East and Africa represent about 2% each of the global Towel and Tissue (T&T) capacity. If you consider Egypt as more a part of the Middle East than Africa the Middle East would still only represent 3% of the total global T&T capacity. For this paper we will consider the Middle East...

Target: Egypt’s distinctive facial tissue preference

By Helen Morris, Editor, Tissue World Magazine At more than half the tissue market in volume and marketed in boxes and plastic covers, Hayat Kimya sees a chance to advance a unique cultural choice. Turkey’s Hayat Kimya has been on a steady expansion path for many years. With tissue and paper facilities brought on stream in countries including Russia, Iran and...

IPI aims to strengthen its reach overseas

Faced with regional jumbo roll overcapacity, the loss of energy cost leverage, traditional neighbouring markets hit by security issues, Egypt’s Interstate Paper Industries’ strategy is to find new potential growth … and offer high value added products. Established in 2009 in Sadat City, Egypt, Interstate Paper Industries (IPI) is a member of INDEVCO Paper...

“Our vision is to become the undisputed market leader in Egypt and North Africa.”

By Helen Morris, Editor, Tissue World Magazine Keen for growth, Zeina Group founder and chairman Abdul Karim Natout talks to TWM about market potential in Egypt and beyond. With an impressive annual production capacity of 32,000 tonnes and an efficient operational speed of 2,000mt/minute, Al Zeina’s cutting edge tissue mill is a milestone in Egypt’s tissue...

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