Focus on Sweden: a nation of tissue lovers

By Marcus Hellberg, Head of marketing and business development at Södra Cell Ten million Swedes are second only to the US in per capita consumption. It’s all down to a historic affinity with the trees and forests covering the landscape … from sapling to harvest providing jobs, buildings, homes, membership of an exclusive club of tissue net-exporters,...

A tough modern makeover for the table top star ‘close to nowhere’ in Västra Götaland

By Tissue World magazine editor Helen Morris After closures and a sharp market re-focus, global coloured tissue leader Duni’s SEK110m investment has brought its 5% mature market growth target into sight. Helen Morris journeys passed elk, lakes and forests to Skåpafors, Sweden. Rexcell Tissue & Airlaid’s managing director Stefan Åbom uses the words...

Tradition and passion creates Sofidel’s most advanced automated site

By Tissue World magazine editor Helen Morris TWM interviews Robert Jensen, Sofidel Sweden, country operations manager, on the latest tissue trends in the region. Sofidel’s Swedish plant produces 56,000tpy of private label products, specialist tissue in jumbo reels and the Lycke products brand. The private label products are intended for the...

Back from the brink in Norway’s dramatic Paper Valley

By Tissue World magazine editor Helen Morris Amid the spectacular mountains and fjords, the story of a mill’s survival is barely less impressive. After all looked lost in 2013, Vajda-Papir Scandinavia is now investing, becoming more efficient, planning 15% sales growth, targeting new markets and reaching for the top. Another stunningly beautiful journey...

Scandinavia – regional provider of pulp and paper with local T&T business

By Bill Burns, Senior consultant, Fisher International Scandinavia (Sweden, Norway and Denmark) is well known for producing pulp and paper products for both the local market and export. Exports are heavily focused on Western European countries but the reach goes well beyond...

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