The countdown to TW Milan has started!

Over 200 exhibitors and key industry speakers are gearing up for Tissue World’s leading exhibition and conference, held in Milan in just over two weeks’ time. With over 25 new exhibiting companies, the event is looking set to be a record-breaker. Held at the Fieramilanocity, Milan, Italy from 10 to 12 April, over 2,410 industry professionals from 90...

The Home of Tissue: driving forward innovation to create the products of the future

It’s pressure which produces diamonds, and the fiercely competitive nature of the Italian market is producing some sparkling results. They have been called “smart factories,” but tissue factories have always been smart … these are smarter still. Industry 4.0 is where tissue technology is advancing: automation collecting data from the entire...

Tissue World Magazine Mill Awards: entry submission is open!

Tissue World is calling all green and innovative tissue mills across Western Europe to get in touch to showcase their latest developments in our TW Awards. If you are a tissue mill with a strong sustainable story to tell, or if you’ve made great development in terms of innovation, we would like to hear from you. Organised by Tissue World magazine in...

It does exactly what it says on the scented packaging

I like the sound of Vårt Finaste Toalettpapper. It means, as I’m sure you will have worked out, Our Finest Toilet Paper. It was launched by the grocery retailer ICA Sverige in Sweden in 2015, and it reminds me of a clever advertising strategy in the UK by a paint maker who declared that its product “Does exactly what it says on the tin.” Simple,...

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