Brazil: P&P on a sharp positive trend despite country’s rollercoaster economic performance

By Bill Burns, Senior Consultant, Fisher International Brazil’s economy was in a strong growth cycle when the global financial crisis of 2008 hit, when its GDP growth rate plummeted from 4+% down to zero. However, recovery from the crisis was swift and strong with GDP bouncing back 7.5% in 2010. Since then, the economy has been contracting year to year...

Unprecedented number of tissue machines installed since 2010

With tissue consumption growing at a rapid pace in emerging markets, particularly in China, an unprecedented number of new tissue paper machines have been installed. Numera’s analysis shows that 327 new tissue paper machines with an annual capacity of 10,000 tonnes or higher have started up since 2010, adding approximately 11 million tonnes of new...

The future for fibres

The higher web strength that premium reinforced pulps bring the tissue maker improves tissue machine and converting efficiency, says Bill Adams, senior director at Canfor Pulp, the world’s fifth largest producer of market NBSK. Here, he talks bulk, absorbency and softness. A TWM report. Canfor Pulp produces 1.2 million tonnes of northern softwood market...

Investments mean more ECF pulp from Södra

Södra Cell has pioneered TCF pulp but with the evolution in the market and in ECF bleaching technology, the company has significantly boosted its growing position in ECF. Södra’s latest investments have included the new ECF bleaching line at Värö and customers are expected to receive their first ECFtrials by the second half of 2017. We remain the...

Multi-solutions for multi-shoppers

Product positioning, choosing a loud and clear way to communicate a product’s attributes, inspiring and educating shoppers: Fernanda Accorsi, founder of F.A. Retail, talks to TWM about changing retail trends We do not wear the same look every day, and actually, we wear totally different styles during the day according to the situation: we get dressed...

Brazil consumer tissue: lingering effects of economic downturn

Brazil’s economy has experienced one of its worst recessions, with real GDP contracting once again by 3.4% in 2016. With economic downturn, the value of private final consumption fell by 3.5% in 2015 and only a marginal increase of 0.5% is expected in 2017. Rise in unemployment, the tightening of credit conditions and decline of household incomes,...

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