May / June 2016

DEPARTMENT NEWS: Frontissues: The US faces big structural changes to its tissue market Marketissues: Targeting top brand icons … by comparison and confusion Exitissues: Headwinds in the Russian tissue market   WORLD NEWS: Global news Americas news Asia news Europe news    FEATURES: Country Report: US: Battle for value and volume growth hots up...

Tissue World brought the global industry to New Orleans

As befits the jazz capital of the US, the four-day exhibition and conference went with a swing with almost 1,600 attendees jetting in from 56 different countries across the globe. The four-day Tissue World exhibition and conference, on its first visit to New Orleans, was the largest gathering of tissue professionals and senior business contacts from across the...

PIX Pulp indices 29.3.2016

NBSK pulp Europe Even taking into account one more production and shipping day in February 2016 versus February 2015, the PPPC numbers published week 11 came out with predominantly positive news for the pulp producers, especially in the softwood grades. Total market pulp shipments were up from February 2015 by 5.1% and cumulatively by 4.8%. For Western Europe,...

When you are dealing with those messy creatures – otherwise known as children – nothing beats a wet wipe

Originally from Australia, Mary-Lou Mcdonald is a serial traveller and has lived all over the world working primarily as a nanny, in which profession her keen interest in the martial art of Muay Thai – she trains a lot in Thailand – can help if needed. She currently lives and works in Sydney. “The tissue products I use are toilet paper, paper towels and...

Fibre of the future

With substantially more softwood pulp capacity coming on stream, what are the benefits for the tissue maker?​ Södra Cell’s marketing director Marcus Hellberg talks to TWM. A TWM report. The steady growth in global tissue consumption creates a great opportunity for tissue producers. But bearing in mind that tissue is essentially made from wood fibre, can we...

The Millennial consumer: converting brand agnostics into brand believers

Global retail today is a more competitive, complex business than ever before for retailers and brands of all sizes. US retailers, in particular, are struggling to compete in an economy that depends more on consumer spending than other developed nations – a whopping 68% of the GDP. Retailers have known that they’d have to change to accommodate online...

Strength and softness – how NBSK pulp fibres deliver

Canfor Pulp, the world’s fifth largest supplier of softwood kraft pulps, planted 78 million trees in 2015 alone in British Colombia, Canada. Here, manager of innovation and optimisation Paul Bicho explains the latest technologies involved in structuring the tissue sheet to generate bulk, softness and absorption. A TWM report. Fibre is a major contributor to...

WEPA Group: Consolidated growth for Europe’s third largest tissue player

With paper machines recently started-up in Germany and France, and another PM investment announced in Poland, WEPA Group has its eyes firmly fixed on growth. TWM discusses market strategy with the company’s management board member, Hendrik Otto.  WEPA Group has recently hit the headlines with a string of impressive paper machine developments. All supplied by...

Headwinds in the Russian tissue market

By Esko Uutela, Principal, Tissue, RISI Russian tissue consumption showed a very strong growth pattern from 2000 until 2012, with an average growth rate of close to 10% per year. But since 2012, many things have changed, and in 2015 the economy fell into a deep recession. Plummeting oil prices, international sanctions due to the annexation of Crimea and capital...

US: Battle for value and volume growth hots up in mature market

By Jabel Parayil, Analyst – tissue & hygiene, Euromonitor International With per capita volume consumption of retail tissue standing at 14kg, the US has the highest usage rate of retail tissue in the world. While this should not come as too much of a surprise, there must by some level of healthy cynicism that occurs when one talks about growth in a mature...

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