Fruits of a smart marketing strategy

Japanese designers are never afraid to turn stereotypes on their head if it makes for a sale. Their latest idea means we can once again celebrate style genius. Fruits Toilet Paper off ers orange, watermelon, strawberry and kiwifruit packaging around 2 ply rolls. Brilliant. It’s the brainchild of design studio Latona Marketing and has been introduced in...

January / February 2016

January / February 2016 DEPARTMENT NEWS: Frontissues: The Socialist Republic of Vietnam joins the world market – official Marketissues: US tissue market: dynamic phase following recent slow growth Exitissues: A radical step changer?   WORLD NEWS: Global news Americas news Asia news Europe news    FEATURES: Country Report: Vietnam – modest but...

Is Vietnam at last beginning to emerge from its troubled history?

Tissue demand is growing at 20%, so Vietnam Pulp & Paper Association vice chairman and secretary general Vu Ngoc Bao heralds a major opportunity as the country “joins the world’s economy.” TWM reports. Vu Ngoc Bao is reflecting on two recent major events the significance of which is hard to over-estimate for the world, and as we sit in his modest...

Project Survey 2015/16

Overcapacity and the mushrooming of new tissue projects, in particular in markets such as Brazil and Mexico, along with a lot of activity in many of the ‘CIVETS’ emerging economies: Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa, have proved key in the outcome of this year’s annual Project Survey. Indeed two of TWM’s recent Country Report...

Bringing Japanese efficiency – and patience – to Vietnam

Recycling pioneer JP CORELEX VIETNAM is poised to reap the benefits … but it has to narrow the gap between polar opposite tissue industries and cultural habits. TWM talked to Masahiko Nagata. Japanese-owned JP CORELEX VIETNAM (JCV) is one of only a handful of foreign companies operating in Vietnam, and for Masahiko Nagata – the Japanese general director of...

Not content with being a market leader, Saigon Paper plans to double capacity in the next five years

Vietnam is a classic tissue growth market. One million new urban residents added each year – per capita consumption less than 1.0kg – behind only China and India among Asia’s growing economies. TWM met one company benefitting as the government toughens environmental regulations.   It’s only at the end of our interview – through a translator at...

Visit Us On PinterestVisit Us On LinkedinVisit Us On TwitterVisit Us On FacebookVisit Us On YoutubeCheck Our Feed