Pulp and Paper United do the nation proud

Let’s describe general economic performance in recent years as a football match … why not, this is Brazil after all: it has been an end-to-end thriller. TWM must first apologise to those across the tissue world who don’t follow that particular game. The same fluctuating fortunes would apply, give or take, in tennis, rugby, beach volleyball, American...

The Home of Tissue: driving forward innovation to create the products of the future

It’s pressure which produces diamonds, and the fiercely competitive nature of the Italian market is producing some sparkling results. They have been called “smart factories,” but tissue factories have always been smart … these are smarter still. Industry 4.0 is where tissue technology is advancing: automation collecting data from the entire...

It does exactly what it says on the scented packaging

I like the sound of Vårt Finaste Toalettpapper. It means, as I’m sure you will have worked out, Our Finest Toilet Paper. It was launched by the grocery retailer ICA Sverige in Sweden in 2015, and it reminds me of a clever advertising strategy in the UK by a paint maker who declared that its product “Does exactly what it says on the tin.” Simple,...

India – the world’s greatest untapped market

              India – the world’s greatest untapped market In no other country is so great a potential so apparently locked out of reach. India has untapped retail tissue growth estimated at US$12 billion, 4.5 million tonnes. A population of 1.3 billion is expected to overtake China’s in less than 20 years. One...

Iran ‘at a turning point’ and ready for business home and away

              Iran’s tissue professionals are ready for business more than ever. That’s the overwhelming impression I came away with having spent time in and around Tehran for our Country Report. The talk is of creating markets, getting in there first, top technology, improving quality, increasing capacity, transport...

Colombians like what they see with tissue

Before the recent setback, Colombia had ranked as high as 34th in the World Bank’s “Doing Business” index, up from 53rd in 2013. That is above larger economies such as Brazil and Mexico – and above Belgium and Italy. While it is placed at 54th place this year, in the Americas the country’s reputation as a gateway to the south and launch pad to the...

The US faces big structural changes to its tissue market

TWM, and hopefully all who read our Regional Report in this edition will join us, has enjoyed the privilege of touring the world’s leading tissue market North America – ranked third in terms of global T&T with 22% of overall capacity. New York and the Northeast US have another level of energy above and beyond most of the regions TWM has had the privilege...

Egypt and Jordan: progress against the odds

By Helen Morris, Editor, Tissue World Magazine Tissue makers well know the difference between potential growth and realisable growth. Growth which has every chance of being turned into revenue when consumers enjoy more spendable income, and growth which even when that occurs will remain elusive for cultural, historical reasons. Egypt and Jordan are a case in...

The Socialist Republic of Vietnam joins the world market – official

There have been calls recently for the inclusion of Vietnam among the MINT economies … the next major set of emerging nations comprised of Mexico, Indonesia, Nigeria and Turkey. V, unfortunately, is hard to fit into that particular acronym. The Socialist Republic is on the up. If building work, every visitor’s quick guide to the state-of-the-nation, is an...

Huge potential yes, but plan for the long term in sub-Saharan Africa

The extraordinary history and traditions of the peoples of the continent of Africa have produced many proverbs … I especially like this one: Beware time, because it has the answers. What struck me most in this edition’s Country Reports in South Africa is the optimism and ambition of tissue sector personnel set against a recognition that bridging the gap...

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