Country Report

Tissue World Magazine, Country Report: Brazil, Canada, China, Colombia, Egypt & Jordan, France, Germany, Greece, India, Iran, Italy, Japan, Kazakhstan, Mexico, Nigeria, North America area, North East USA, Portugal, Russia, Scandinavia, South Africa, Spain, Thailand, Turkey, UAE, UK, Vietnam

"Royaume de Suede", La Feuille Map of Scandinavia (Sweden, Norway, Finland), Daniel de Lafeuille (1640–1709). Source WikiCommons CC.

OLD AND SLOW PRODUCTION – BUT POISED TO REAP BENEFIT OF LOW CARBON EMISSIONS

WITH PER CAPITA CONSUMPTION RANKED AMONG THE HIGHEST WORLD LEVELS, ANY SCANDINAVIA GROWTH WILL BE A BALANCING ACT BETWEEN TECHNOLOGY UPGRADES AND CONSUMER PREFERENCE FOR GREEN TISSUE.
Scandinavia. Image: B. Lai CC

CONSUMER TISSUE IN SCANDINAVIA: MEETING CHALLENGES TO GROWTH AND BRAND DIFFERENTIATION IN MATURE MARKETS

Per Brandberg, Research analyst, Euromonitor International Market saturation is a common factor in retail tissue markets in Scandinavia. Looking at volume per capita in retail tissue over...
Bruce Janda, Senior consultant, Fisher International

SPAIN’S TISSUE BUSINESS WEATHERS ECONOMIC CHALLENGES BUT FACES HEADWINDS FROM DECLINING POPULATION

Bruce Janda, Senior consultant, Fisher International Spain's tissue business has been shaped by the economic challenges the country has faced since 2007. The great worldwide...
CANADA - Atlantic Packaging Products announces sale of assets for napkin and tissue manufacturing

CANADA – Atlantic Packaging Products announces sale of assets for napkin and tissue manufacturing

Atlantic Packaging Products has announced it is selling off the site’s machinery assets. At the time of going to print, the Whitby- based company which provided sustainable packaging...
Marc Alonso, Research analyst, Euromonitor International

SPAIN: SATURATION, PREMIUMISATION, PRIVATE LABEL, SUSTAINABILITY – STRATEGIES FOR FUTURE GROWTH

In 2018, retail tissue sales in Spain recorded less than 1% growth in volume to reach 485,000 tonnes. Projections for the next five years through 2023 do not deviate far...
Bruce Janda, Senior consultant, Fisher International

THE US TOPS THE LIST TODAY – BUT FUTURE CONSUMPTION RATES COULD GO UP...

Bruce Janda, Senior consultant, Fisher International Last year Fisher International gave a presentation on “Issues Keeping Tissue ExecutivesUp at Night,” in which it was suggested...
USA Country Report Tissue World Magazine

CONSUMER TISSUE IN THE US: FROM STRUCTURAL CHALLENGES TO INSURGENT DTC BRANDS – LATEST...

Svetlana Uduslivaia, Euromonitor International’s head of tissue & hygiene industry In 2018 retail sales of consumer tissue in the US remained flat in nominal value terms...
Tissue World Magazine

Xuan Mai Paper targets high-quality tissue with capacity boost

Vietnam’s Xuan Mai Paper has invested in a PrimeLineECO tissue machine to be installed at its Ho Chi Minh City-based plant. Supplied by Andritz, the machine has a design...
Tissue World Magazine

Initial volatility linked to post-Brexit trade relationships ‘unlikely’ to be reflected in UK Tissue...

Imports equate to approximately 38% of Britain’s tissue consumption. Most of its fibre is non-EU supplied, and parent rolls and advanced process finished products...
Tissue World Magazine

Surge in e-tailing as UK consumers embrace technology for tissue

With a high level of market penetration a challenge for organic growth, the industry looks for new revenue streams to reach unmet potential at...
Tissue World Magazine

Retail tissue in France: finding pockets of growth in a highly mature market

Retail tissue in France recorded sluggish volume sales growth in 2018 to reach 616,000 tonnes. Forecasts for the next five years are not much...
Tissue World Magazine

A post-nuclear future… France faces its electric power generation dilemma

The French tissue business does not have as long a history as the United States or Germany, but it continues to be unique in...
Tissue World Magazine

Germans are serious about sustainability, and it’s driving the nation’s tissue performance

The economic powerhouse has slowed of late, but despite European regulatory changes underway – fibre costs, exchange rates, environmental targets – Germany’s strong costs...
Tissue World Magazine

Consumer tissue in Germany: maturity, private label pressures, and value-added innovation

With nearly 11kg per capita retail tissue consumption in 2017, Germany is the third most saturated market in Western Europe, just behind Ireland and...
Tissue World Magazine

China: Health awareness and product upgrades drive consumer tissue market

Driven by consumers’ rising hygiene and health consciousness as well as upgrades to tissue quality and variety, the retail tissue market recorded healthy growth in 2017 in China, in both value and volume....
Tissue World Magazine

China steps up industry revamp to target massive untapped potential

As the global tissue leader re-structures its entire economy by turning inward, natural gas, faster machinery, TAD pilot scale experiments, integrated plants and expanded e-commerce are just part of its strategy. China has...
Tissue World Magazine

Impressive growth potential with tissue consumption at less than half the west European average

Turkey is an emerging market country with the 17th largest economy in the world ($2.133 Trillion GDP). GDP growth has been strong, averaging 6% CAGR until recently, with concerns over the current account...
Tissue World Magazine

Turkey: economy, urbanisation and expansion of modern grocery retail drives growth in tissue

Steady growth of Turkey’s economy Turkey has demonstrated an outstanding economic growth performance over the last 15 years. GDP has tripled, and the number of foreign enterprises has increased more than fivefold, largely thanks to harmonising its laws...
Tissue World Magazine

UAE: Imports and costs dominate but emission curves suggest competitive position in future

The United Arab Emirates (UAE) was formed from a merger of six states in 1971 (Abu Dhabi, Ajman, Fujairah, Sharjah, Dubai, Umm Al Quwain), with Ras Al Khaimah joining in 1972. The United Nations (UN) estimated the...
Tissue World Magazine

Retail tissue in the UAE: value, pricing pressures, and outlook for the coming years

The UAE’s economic performance is expected to improve in 2018 but remain below trend for the next several years. Real GDP is expected to grow by 3.4% in 2018, following a 1.3% increase...
Tissue World Magazine

Import dominated, Thailand faces strong regional competition

The Kingdom of Thailand has the second largest economy in Southeast Asia after Indonesia. The World Bank classifies Thailand as an upper-middle-income economy. The CIA World Factbook ranked Thailand’s economic GDP as 21st in purchasing power parity...
Tissue World Magazine

Tissue use poised for a big stride forward in Thailand

With lower tissue consumption per capita than its neighbouring countries in 2017, Thailand still has much room for growth to fulfil its potential. Demand for retail and AfH tissue is set to rise due to various factors such...
Tissue World Magazine

Mexico consumer tissue: fundamentals and soft drivers – what does the future hold?

Mexico – the second largest economy in Latin America – has grown slower than most other large Latin American countries for more than a decade and continues to grow at a modest pace. Growth...
Tissue World Magazine

Mexico: Exports – and NAFTA renegotiations – are becoming vital

Mexico’s tissue business continues to evolve to take advantage of the North American Free Trade Agreement (NAFTA) since implementation in 1994. Mexico has free trade agreements with over 50 countries, but trade with NAFTA neighbours Canada and...
Tissue World Magazine

Strong investment is key for Papel San Francisco

The Mexican pioneer will target AfH to keep ahead of a tissue market growth trend up to 4.5% annually. By Helen Morris, Senior Editor, Tissue World magazine. It was no surprise when...
Tissue World Magazine

Northern USA: Where are you on the axis of survival?

By Bill Burns, Senior consultant, Fisher International With the constantly changing habits of US consumers continuing to challenge tissue companies across America’s tissue belt, being fit for purpose is more crucial than ever. What a...
Tissue World Magazine

US tissue: mature demand, highly competitive landscape and future growth opportunities

With 21kg per capita total tissue consumption in 2016, the US is one of the most saturated tissue markets in the world. Total demand for consumer and AfH tissue is expected to grow by less than 1%...
Tissue World Magazine

Consumer tissue in Nigeria: Focus on affordability

Despite the economic recession in Nigeria in 2016 and slow recovery in 2017, retail tissue sales maintained their upward trajectory, recording an increase in volume of 1% in 2016. Sales are expected to see healthy growth over...
Tissue World Magazine

Nigeria – solid GDP but significant population-to-capacity gap

Nigeria, with its oil wealth and sizable population (190 million, or more than half the population of the USA - it’s the most populous country in Africa) has been an economic powerhouse by many measures for...
Tissue World Magazine

Can tissue demand in the AfH space compensate for limited retail growth opportunities in...

As one of the most developed economies in the world with a declining population, Japan shows limited volume growth opportunities for FMCG products in general. Tissue products are no exception. With 2016 retail tissue volume at over one...
Tissue World Magazine

Japan – emerging from stagnant growth period

By Bill Burns, Senior Consultant, Fisher International Japan, the most developed country in Asia, is the quintessential definition of an economic miracle emerging from the defeat and economic devastation of World War II to become the...
Tissue World Magazine

Canadian tissue marketplace continues to battle soft demand

Real GDP is expected to grow by 1.8% in 2017, following a gain of 1.3% in 2016. Real growth of private final consumption was 1.8% in 2016 and an increase of 1.5% is predicted for...
Tissue World Magazine

The pulp giant planning a stronger future in tissue

By Helen Morris, Senior Editor, Tissue World Magazine No ‘Country Report’ from Canada would be complete without referencing its mighty forests. Canfor Pulp in British Colombia is surrounded by an unrivalled natural resource bound for...
Tissue World Magazine

Cascades… the new major player determined to keep the personal touch

By Helen Morris, Senior Editor, Tissue World Magazine With a $64m start-up on American’s west coast just part of a major makeover, the Canadian company is now a big player with a small...
Tissue World Magazine

Canada – a ten-year T&T capacity retrospective

By Bill Burns, Senior consultant, Fisher International Over the past ten years (2007-2017) the pulp and paper industry has experienced a market shake up. Grades like Newsprint and Printing & Writing have lost significant user base...
Tissue World Magazine

Brazil: P&P on a sharp positive trend despite country’s rollercoaster economic performance

By Bill Burns, Senior Consultant, Fisher International Brazil’s economy was in a strong growth cycle when the global financial crisis of 2008 hit, when its GDP growth rate plummeted from 4+% down to zero. However, recovery from...

Multi-solutions for multi-shoppers

Product positioning, choosing a loud and clear way to communicate a product’s attributes, inspiring and educating shoppers: Fernanda Accorsi, founder of F.A. Retail, talks to TWM about changing retail trends We do not wear...
Tissue World Magazine

Brazil consumer tissue: lingering effects of economic downturn

Brazil’s economy has experienced one of its worst recessions, with real GDP contracting once again by 3.4% in 2016. With economic downturn, the value of private final consumption fell by 3.5% in 2015 and only a marginal...
Tissue World Magazine

How to achieve growth in a national crisis

These are turbulent times in Brazil – but tissue is toughing it out. Helen Morris, Tissue World magazine senior editor, visits Carta Fabril’s Rio de Janeiro headquarters as the company begins the start-up...
Tissue World Magazine

‘We diversified, it was the only way to survive. And it worked.’

If ever a company was poised for an economic uplift it’s IPEL at its impressive new site in Indaial city. Managing director Juliano Silva talks growth, investment, flexibility, justice… and football...