Consumer tissue in Nigeria: Focus on affordability

Despite the economic recession in Nigeria in 2016 and slow recovery in 2017, retail tissue sales maintained their upward trajectory, recording an increase in volume of 1% in 2016. Sales are expected to see healthy growth over the next five years, at a 5% CAGR through 2021, to add 14,000 tonnes in incremental sales. Nigerian tissue consumption still...

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