China: Health awareness and product upgrades drive consumer tissue market

Driven by consumers’ rising hygiene and health consciousness as well as upgrades to tissue quality and variety, the retail tissue market recorded healthy growth in 2017 in China, in both value and volume. Growth is also expected to remain strong in the next five years, through to 2022. Rising raw materials costs have been passed on to consumers in the form...

China steps up industry revamp to target massive untapped potential

As the global tissue leader re-structures its entire economy by turning inward, natural gas, faster machinery, TAD pilot scale experiments, integrated plants and expanded e-commerce are just part of its strategy. China has taken the lead in tissue production, and total consumption in the last ten years. Because its per capita tissue consumption still lags...

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