Brazil: P&P on a sharp positive trend despite country’s rollercoaster economic performance

By Bill Burns, Senior Consultant, Fisher International Brazil’s economy was in a strong growth cycle when the global financial crisis of 2008 hit, when its GDP growth rate plummeted from 4+% down to zero. However, recovery from the crisis was swift and strong with GDP bouncing back 7.5% in 2010. Since then, the economy has been contracting year to year...

Multi-solutions for multi-shoppers

Product positioning, choosing a loud and clear way to communicate a product’s attributes, inspiring and educating shoppers: Fernanda Accorsi, founder of F.A. Retail, talks to TWM about changing retail trends We do not wear the same look every day, and actually, we wear totally different styles during the day according to the situation: we get dressed...

Brazil consumer tissue: lingering effects of economic downturn

Brazil’s economy has experienced one of its worst recessions, with real GDP contracting once again by 3.4% in 2016. With economic downturn, the value of private final consumption fell by 3.5% in 2015 and only a marginal increase of 0.5% is expected in 2017. Rise in unemployment, the tightening of credit conditions and decline of household incomes,...

How to achieve growth in a national crisis

These are turbulent times in Brazil – but tissue is toughing it out. Helen Morris, Tissue World magazine senior editor, visits Carta Fabril’s Rio de Janeiro headquarters as the company begins the start-up phase of what will be a world record breaking tissue machine. By Tissue World senior editor, Helen Morris The drive to Carta Fabril’s headquarters...

‘We diversified, it was the only way to survive. And it worked.’

If ever a company was poised for an economic uplift it’s IPEL at its impressive new site in Indaial city. Managing director Juliano Silva talks growth, investment, flexibility, justice… and football and beer. Report by TWM senior editor Helen Morris. Juliano Silva’s enthusiasm for his job is very infectious. The warm and charismatic managing director of...

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