Driving home the message – products from sustainable forests do make sense for consumers and the environment

In October, Södra was awarded the “Best Sustainable Project/Social Category” at the Sofidel Suppliers Sustainability Award. The award acknowledged the pulp supplier’s “Act of a hero” marketing campaign, which encourages the conscious consumption of products that originate from sustainable forest. Here, Södra elaborates on the reasons for its...

TISSUE MARKET ANALYSIS 2018

By Knut Omholt, Södra’s market research manager There are now several events within the pulp and paper business that are influencing the softwood pulp market globally and in Europe specifically. Firstly, we have the situation in China where political decisions have greatly influenced the market balance for all pulps both in China and Europe. Secondly, a...

High quality NBSK for premium tissue

By Paul Bicho, Ph.D., manager, optimisation and innovation, Canfor Pulp Innovation The makers of premium bathroom and facial tissue strive to maximise softness and bulk while maintaining tensile strength to ensure runnability and a high converting efficiency, all while meeting a final quality target. Bulk and softness start with a good furnish, which is...

Pulp: signs that prices are finally levelling

Pulp price is the single most important driver of tissue profitability. Currently at a record high, analysts point towards a temporarily more static market, and even a modest decrease. Report for TWM by Pirkko Petäjä, principal, Pöyry Management Consulting. Pulp prices have been at a record high for a lengthy period Market pulp prices have continuously...

“ Give me quality over price any day … I think people get too caught up in the race to the bottom and price being a driver, if that was always the case no one would ever buy an iPhone… the lack of innovation has made tissue too focused on price and I want to disrupt that.”

Julie Chen and Chris Forbes are the founders of The Cheeky Panda, the multi-award winning UK based and global supplying sustainable bamboo tissue manufacturer. Here, Chris discusses their own retail  references that convinced them to launch the business. TWM/1: How did the idea for The Cheeky Pandas come about? “The Cheeky Panda was an idea in 2015 by my...

Thriving against a price war, an overcrowded market… and Trump

With two paper machine start-ups planned for next year pushing total output to 140,000tpy, Hebei Jinboshi Group will prioritise product quality and variety, expand sales channels and develop markets with low price sensitivity. Zhang Junqing, president, Hebei Jinboshi Group, spoke to TWM Senior Editor Helen Morris. TWM/1: Describe your tissue business “We...

Hengan Group shuns the price war to concentrate on quality, brand and good service

Consumer demand – with ‘consumption of household paper set to increase by 6-8%’ – is shifting to medium and high-end tissue, and urbanisation is carrying products into third- and fourth-tier cities and rural markets. TWM talked to Chen Changming, paper manufacturing division general manager, Hengan Group. TWM/1: What is the current consumption growth...

China: Health awareness and product upgrades drive consumer tissue market

Driven by consumers’ rising hygiene and health consciousness as well as upgrades to tissue quality and variety, the retail tissue market recorded healthy growth in 2017 in China, in both value and volume. Growth is also expected to remain strong in the next five years, through to 2022. Rising raw materials costs have been passed on to consumers in the form...

China steps up industry revamp to target massive untapped potential

As the global tissue leader re-structures its entire economy by turning inward, natural gas, faster machinery, TAD pilot scale experiments, integrated plants and expanded e-commerce are just part of its strategy. China has taken the lead in tissue production, and total consumption in the last ten years. Because its per capita tissue consumption still lags...

TISSUE WORLD ISTANBUL 2018

An impressive 66 exhibiting companies and a total of 1,767 participants have attended the second Tissue World Istanbul exhibition and conference. Held in Istanbul between 4-6 September, exhibitors from 14 countries included tissue mills and a range of suppliers including chemicals, wrapping/packaging equipment, converting machinery, packaging equipment and...

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