MEXICO
SCA wins award for ad campaign
SCA’s ad campaign for toilet paper Regio R3 in Mexico and Central America
has won a Gold Effie Award for its excellent results. The campaign is targeting
women as research shows that they use bath tissue 200 times per month, which
is four times more often than men.
So from a hygiene perspective, few products have more intimate contact
with a woman than bath tissue.
With that premise as a platform, SCA developed the award-winning campaign
featuring a well-known Mexican actress who demonstrates the high level of
lint lesser brands may leave on the body compared to Regio R3.The result
is a strong statement that Regio R3 is the most hygienic brand of bath tissue.
Regio R3 is made in Mexico.
Effie benchmarks ad campaigns
"This recognition makes us very proud. SCA has been consistently
working to develop and improve relationships with Mexican and Central American
consumers," says Jaime Costa, President at SCA Mexico and Central America.
The winning campaign is also second in the race for the Effie Grand Prix,
competing with 130 campaigns by 82 participating companies. The Effie awards
were created 40 years ago in the U.S. and began 10 years ago in Mexico.
Today competitions are held in 17 countries. They are internationally the
most competitive awards because they evaluate both creativity and effectiveness.
See our feature article on SCA Mexico in this issue
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The Gold Effie Award
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Regio R3 bath tissue
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USA
Cellynne to be fully integrated at Florida tissue mill
Cellynne, which started up two new tissue paper machines in less than three
years at its Haines City, FL, mill, plans to fully integrate the complex with
a new converting line as well as a speed-up of another one, a company official
said last week.
The work on the two projects, expected to cost about $12 million, should be
completed in the second quarter 2010 and turn the Haines City complex into a
100% integrated operation, from tissue paper to end product.
The company at full capacity on the two lines could turn out an additional
3.65 million cases/yr of product. About 90% of Cellynne's output goes to Away-from-Home
customers. The converting line 14 should be added by mid- December and fully
operational by February, turning out 5,000 to 6,000 cases/day initially. The
complex's line 3 will be sped up to add about 3,000-4,000 cases/day, a 25-35%
increase. This project will take three to four weeks and is to be completed
by the end of March. It will be done after the work on line 14 is completed.
In January, Cellynne started its second Metso DCT100 tissue PM at Haines City
mill near Orlando. The first one began in April 2006. In moving ahead with the
converting line project, Cellynne delayed plans until 2011 for developing a
deinking line at Haines City.
Bounty launches creative studio for children
Procter & Gamble's Bounty® brand has unveiled the first Make-A-Messterpiece
ultimate creative studio for kids. Located in Glenview, IL, a suburb of
Chicago, Make-A-Messterpiece “demonstrates Bounty's commitment to encouraging
creativity and curiosity for children in a fun, hands-on way,” the company
says. “Bounty's aim is to provide parents an opportunity to help their children
express their curiosity and learn by doing, without having to worry about
the cleanup.”
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Children in the P&G creative studio
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First Quality’s new mill set for Utah, says newspaper
First Quality Tissue is expected to build its new TAD mill in Utah, according
to the state’s Daily Herald newspaper. The paper announced on 30 September that
the company "has been in negotiations for the past year with multiple government
and private organizations to locate a production plant in the southern Utah
County."
According to the newspaper, "First Quality declined to comment on its
plans for Utah, and government officials including county commissioners and
employees of the Governor's Office of Economic Development have been tight-lipped
because they have signed nondisclosure agreements.“
On 31 July, First Quality announced its plans to build an additional tissue/towel
manufacturing facility. "The plans include a state-of-the-art Thru-Air-Dried
(TAD) technology tissue machine and a complete line of converting equipment
- significantly expanding its capacity and commitment to the tissue and towel
industry. We are pleased to confirm that the details of the purchase have been
finalized and that engineering is under way,“ it said in a press statement.
"First Quality is finalizing its site selection decision among two alternative
locations and expects the new mill to be operational in 2011,“ it continued.
First Quality currently operates two TAD tissue facilities with a combined
capacity of approximately 150,000 tons/yr. The new TAD machine will add in excess
of 70,000 tons/yr.
The Herald quotes a local official as saying the first phase of the new mill
is expected to cost $250 million and that over an 8-10 yearperiod the facility
may represent an investment of up to $1 billion.
Procter & Gamble is building a new $300 million tissue plant in Utah.
The Box County mill is expected to start up next year to produce Bounty paper
towels and Charmin tissue.
P&G’s Tampax uses Serena Williams in ad campaign
Tampax is to feature tennis player Serena Williams in a series of advertisements
starting in October. Williams will be featured in a series of what P&G
calls “playful, lighthearted advertisements and online videos.
In each piece,
Williams defeats Tampax's Mother Nature character, who tries
to deliver her ‘monthly gift’ in an unsuccessful attempt to throw Williams
off her game - on and off the tennis court” (see www.tampax.com).
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von Drehle Corporation earns Green Seal™ certification
von Drehle Corporation has recently earned Green Seal™ certification for a
variety of its 100% recycled towel and tissue products. von Drehle received
this certification by meeting or exceeding the organization’s rigorous environmental
standards for towel and tissue products (GS-01 & GS-09).
Green Seal™ is widely recognized throughout North America as the leading independent,
non-profit organization dedicated to safeguarding the environment by providing
environmental standards for manufacturing practices and product specifications,
von Drehle says.
The company is also a member of the US Green Building Council (USGBC), a non-profit
organization committed to a sustainable future through cost-efficient and energy-saving
green buildings. von Drehle supports the USGBC’s Leadership in Energy and Environmental
Design (LEED) program for existing buildings. In addition, von Drehle is an
ally member and approved vendor of the Green Hotels Association and is an approved
supplier on the Environmental Protection Agency’s (EPA) comprehensive procurement
guidelines supplier database.
“We’ve learned that reducing waste is not merely good stewardship of our environment
- it makes good business sense,” said Raymond von Drehle, Chairman of von Drehle
Corporation. “We not only have a significant positive impact on the environment
and our natural resources, but we are able to lower our manufacturing costs.
This enables us to lower our costs to our valued customers. In the end, everyone
benefits.”
K-C heads Sustainability World Index for the fifth year in a row
For the fifth year in a row, Kimberly-Clark leads the personal products category
of the Dow Jones Sustainability World Index (DJSI). Only the top 10% of the
world's largest 2500 companies qualify for this list, which is based on an evaluation
of the economic, environmental and social performance of these companies.
"Leading our category in the Dow Jones Sustainability Index once again
is a tremendous testament to the work and dedication of our teams around the
world and to Kimberly-Clark's commitment to sustainability," said Chairman
and Chief Executive Officer Tom Falk.
"Sustainability is a core discipline at Kimberly- Clark and we are proud
that year after year our work is being recognized. However, we realize that
moving sustainability forward is an ongoing effort that requires the passion
of our people and continued collaboration with our consumers, customers and
users."
This year, in addition to being the overall leader in its category, the DJSI
recognized Kimberly-Clark's performance in the following areas:
Environmental Policy/Management System: It was recognized for its Environmental
Vision program, which provides direction, objectives and targets to improve
environmental management and performance.
Customer Relationship Management: It received superior marks for its consistently
high consumer satisfaction and its process for exploring consumer insights and
incorporating consumer feedback into the company's processes. Strategy for Emerging
Markets : Its approach to consumers, local sourcing and local hiring in emerging
markets was recognized, as was its decision to appoint a Developing & Emerging
Markets president who reports directly to the company's CEO. In addition, DJSI
recognized K-C's consistent annual revenue growth from D&E markets.
Risk and Crisis Management: It was recognized for its Enterprise Risk Management
process and Global Risk Oversight Committee which oversees strategies for financial,
strategic and compliance risks.
BRAZIL
APP to export jumbo reels to Brazil
Asia Pulp & Paper (APP) has started selling tissue paper in the Brazilian
market. APP will focus on the supply of paper rolls that can be processed
into a number of products local producers can sell under their own brands.
“We believe that local producers find it difficult to increment their
production in an economically viable way and in balance with the demand,
what makes this growing a hard task,” says APP Brazil's general director
Geraldo Ferreira. “Thus, importing the tissue paper in rolls from APP becomes
a viable and beneficial alternative to the market.” he adds.
The company decided to enter the tissue market as it identified an opportunity
in Brazil. "There are many local industries that find it hard to increase
production since it would require them to invest in new equipment. Now those
companies will have the option to buy the paper from APP and commercialize
it with their own brand, growing accordingly to demand," Ferreira said.
APP expects tissue paper to represent 10% of its sales in Brazil in 2010,
according to RISI. The company already supplies the Brazilian market with
coated and uncoated woodfree paper as well as specialty and packaging paper.
Globally, APP has been in the tissue segment since 1997 and is currently
one of the top five producers with an installed capacity of 1 million tons/yr
at its mills in China and Indonesia.
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