MIDDLE
EAST
NUQUL HITS 2000 M/MIN AT AL SINDIAN AND
AL SNOBAR
Middle East market leader Nuqul has announced that it has run its
new 5.5 m machines at Al Sindian in Egypt and Al Snobar in Jordan at
speeds of 2000 m/min. The Egyptian machine started in 2005, the newer
machine (Jordan) in October 2007. The Metso-supplied Advantage DCT 200TS
tissue machine at Al Sindian mill in 6th October City, Egypt, has been
operated at 2000 m/min with its SymBelt shoe press. At Al Sindian, the
company says, "the outstanding results at Al Sindian have been
possible to reach thanks to the highly professional mill organization
and the dedicated personnel operating this topquality equipment".
At Al Snobar, a spokesman said, "The machine is very stable,
with excellent paper quality, production basis weight down to 12.5 g/m2,
with excellent quality and stability".
Nuqul has also announced that Al Sindian mill has been awarded the
Forestry Stewardship Council, Chain of Custody Certification (SGSCOC-
005172). This certification will ensure the pulp raw material, used
by our Al Sindian plant, complies with the highest moral, ethical and
environmental standards, for forestry products, available today.
FINE LAUNCHES FACIAL PACKS IN MIDDLE EAST
On 8 September, FINE, the market leader in the Middle East's hygienic
paper industry, announced the launch of two 'limited edition' facial
tissue packs in keeping with both the ongoing, as well as the upcoming
seasons of spring, summer and Ramadan.
The Spring Summer edition comes in four vibrant colours with a fresh,
floral look that perfectly complements the current season in most of
the Middle East region. The Ramadanthemed facial tissue boxes are a
rich green colour and likewise embody the spirit of Ramadan with a traditional
design.
In addition, to coincide with the reopening of schools in the region,
FINE has also announced that it is launching a back-to-school promotion,
wherein attractive stationery will be given away with packs of a select
range of facial tissues.
Peter Janho, FINE's Chief Area Officer for Arabian Peninsula and Iran,
said, "In today's highly competitive environment, product packaging
has assumed as much importance as the product
and price and is significantly influencing
purchasing decisions of customers. FINE's range of products is known
for high quality as well as attractive packaging and design, key factors
which have enabled us to consistently maintain our market leadership.
We aim to launch new designs every quarter, to provide a constantly
refreshed shelf experience and to give customers the novelty of a utilising
a limited edition box, which can be a conversation piece in itself."
UAE
MASAFI LAUNCHES BOUTIQUE ‘SENSE OF SPRING’ TISSUE
On 14 October Masafi, one of the leading FMCG brands in the Gulf and Middle
East and the leading tissues brand, announced the launch of its new boutique
tissues - Sense of Spring - a move that, it says, should "provide a further
impetus to its market leadership in tissue business".
Masafi Tissues leads the UAE market in Brand Equity Index, according
to a study conducted in August 2008. Masafi tissues enjoy the number
one share across the UAE with a brand equity index of 5.8, followed
by the nearest competitor with an index rating of 5.2.
The Brand Equity Index is based on consumers' responses across three
basic criteria - willingness to pay a price premium; favourite brand
and the recommended brand. The company's tissues are already the UAE
market leaders in value terms, according to the latest study by research
firm AC Nielsen, the world's leading market research agency.
The boutique tissue boxes come in bright colours and are on sale at
retail outlets. The tissues are made from 100% virgin pulp to achieve
a very low grammage, which makes them extremely soft-yetstrong and wet
resistant, with high absorbent properties.
