Tissue World Magazine
 

 

What's on the menu for 2009?
Market Issues


Tissue World asked Nestor de Castro, Voith Paper President - South America, for his views on the year ahead

Nestor de Castro: Tissue is one of the few paper businesses expected to continue growing over the next year as it is not only based on GDP development but also on population growth. However, this growth is going to happen in a lesser extent than seen until mid 2008 due to the upcoming recession.

Decreasing consumer purchase power will put pressure on tissue prices. But prices for commodities like pulp, oil (chemicals) and energy prices are going down as well so that decreasing production costs might allow equal or even higher profitability of tissue products. To prevent consumer price awareness leading to lower-quality products, producers will have to concentrate on cost efficient quality tissue production technologies like ATMOS or TissueFlex. Tissue producers with high debts will face higher financing costs due to less credit availability and higher interest rates which will impact business results negatively.

There is a high chance of further concentration in the tissue industry by mergers and acquisitions, to be more prepared to face the global economy crisis.

de Castro: We expect some delays of projects that are in the planning phase. The duration of the delay will be directly related to the speed of recovery of the global economies. While large tissue producers might put their expansion plans on hold independent entrepreneurs and family owned companies could see the situation as an opportunity to make investments for faster payback and stronger growth.

de Castro: For sure, it will have an impact for the machine suppliers but, it will take longer for us to really feel it due to our good order back log. Also, the reduction of commodities cost and sub supplier pricing will reduce the costs of our products.

de Castro: This is the one million dollar question! If we have already reached the lowest point of the crisis and governments make the right moves over the next months, then recovery can be fast, like in about one year. If we are still on our way into the eye of the storm, then recovery will be flatter and can take up to 2-3 years. Naturally, we have to be optimistic.

de Castro: As commented on Question 1, we believe that tissue business will be less affected than other paper business and industry segments. Tissue profit margins will be under price pressure from one side but might see relief on the cost side. China will continue to play an important role as they are one of the largest exporters and importers of the world. If they continue with solid growth (more than 8%/year), this will help developing and developed countries to face the economy difficulties.

TW: Mr de Castro, thank you! TW