Tissue World Magazine
 

 

Consumer speak


SHU YING PING

Shu Ying Ping works as a government official in foreign affairs as well as working as an interpreter at international conferences. She is married and has an 18 year old daughter.

I am a middle-aged woman - for toilet rolls I choose jumbo packs but strong paper and always white, Chinese brand.

I buy boxes of folded tissues for my dining room and my reading room and for that I prefer them with a nice pattern. We use them for the nose and for when we are eating, especially when we invite friends or relatives for special occasions. When it is just my husband and myself, though, we use white for economy.

I buy small packets of wet ones quite often because I travel a lot with my job. When you travel by train, particularly, it is very nice to have perfumed ones to clean your hands before you eat. I like the ones with an anti-viral agent on them, too, because they are fresher and more hygienic. This makes you feel much more comfortable when you travel. The colour is not important with these.

I like tissues with pattens on them and it would be nice to have tissues with perfume and anti-viral agent too. I always carry a packet of pocket tissues and I like to buy colourful ones. I would like these to be perfumed too.

We seldom use kitchen towels in China. I bought them once to try but we use cloths in the kitchen. No-one uses them.

LIU JING NI

Liu Jing Ni works as an operations manager with international exhibitions. She has worked abroad on cruise liners for two years but now lives at home with her parents in Shanghai.

For family things usually I buy the tissues. In boxes I choose coloured ones; last time I bought pink but white is OK too. We live near Carrefour supermarket (it has been there for about three years) and we usually shop there.

For pocket tissues I like cute ones. My friends ask me where I get them - all young people like cute ones. They are expensive but if they are not double the price I will buy them and if they are very cute I will sometimes buy them even then.

In supermarkets like Carrefour; you can find flowers but not the really cute ones. Sometimes the packaging is coloured and cute, Hello Kitty for example, but the tissues are white inside. They are not expensive, though, so I buy them. You can sometimes find them with a cute picture in the corner but that's all.

I bought a Japanese pocket tissue pack once, Nepia , with a smell - like Boss - and I like this. Even the boys like tissues like this with perfume - and girls can give them to boys if they sweat! It costs about ¥8 for 10 packets (compared with ¥5 for white ones). Of these tissues (pictured) I prefer the teddy bears to the butterflies and I don't like the company name on the paper.

Toilet rolls - my Mum always buys white toilet paper. There are a lot of brands but the price is almost the same and they are not expensive. We usually buy Jie Yun, a local brand. I haven't seen toilet paper with patterns or flowers on it very often - maybe Jin Yun brand once with small flowers. I would buy this but my Mum wouldn't. I wouldn't like perfume on it. Chinese people don't like that.

My Mum doesn't use kitchen paper at all. Young newly married people use it now but people my Mum's age use a cloth. We open our eyes now and see other people using it and I say next time we should try it but older people are not interested. Also I think my Mum would always like white paper and older people don't care about pictures or perfume.

Speaking to Lisa, Foreign Sales

Liuzhou Jingrou Printing and Packaging Machinery Co Ltd prints and packages the butterfly and teddy bear design tissues shown in the photo. Its main business is coloured napkins and printing for pocket-pack tissues accounts for about 10% of what it does. It has 3-4 designers and prints on tissue paper from two Chinese suppliers. It also exports to Europe (Belgium, Germany, UK and the Czech Republic), the USA, Australia and New Zealand, spokesman.

CLAIRE WEUSTENRAED

Claire Weustenraed comes from Belgium and works in the logistics department of a Luxembourg-based steel company in China. She has been living in Shanghai for three years.

I don't buy cheap Chinese toilet paper - it's low quality and uncomfortable. I always buy one that's a bit more expensive but it's threeply, a Chinese brand, in Carrefour. It's a bit more expensive but it's worth it.

In China I always carry pocket tissues; everyone does. You need them for the public toilets here because paper is not provided. In my job I visit factories a lot and they never have paper in the toilets so you have to take your own. You always have to have something with you here.

In the office everyone has a box of tissues on their desk - everyone has their own. We buy them in packs of three in the supermarket, Chinese brand, always in cardboard boxes and we use them for when we have a cold, to clean our mouths, to put biscuits on . . . everything. Kitchen towels? I use them sometimes but the Chinese don't. Everyone here uses wet towels though. You can often get them in restaurants, on airlines and such; they are mostly Chinese and they put their advertising on them.

One thing you do find here a lot is 'girly girl' products. The Chinese girls love tissues with Hello Kitty and Nancha (Japanese - little rabbit?) and other pictures on them but I don't buy them. Sometimes I might if I go to a party but maybe I am too old for this.

I don't use any foreign tissue products. It doesn't make any sense to buy foreign makes when the Chinese ones are high enough quality. I do buy western brands that I know for other products, cosmetics and creams for example and toothpaste, or I bring them from home.

But not personal hygiene things. I know other expats would probably buy the western products because they want to live the life they have in Europe so they want the same brands they have there. Especially those with kids, I'm sure. But my friends and I live more like the Chinese people.

ISABELLA LIU

Isabella Liu is a third year student majoring in Italian. She also works as a cultural program coordinator at the Shanghai Istituto Italiano di Cultura and as an Italian/Chinese interpreter.

Isabella spent 10 months as an exchange student in Trento, Italy, living with an Italian family and going to school. We asked her what was the first thing that struck her in the use of tissue paper there.

When I first went to Italy I was surprised at kitchen paper. Every family seemed to have it and I didn't know what it was for! In China we don't use kitchen towel.

Also in Italy young people don't always carry tissues. When I was young at elementary school we always carried a cotton handkerchief and our school principal would praise us if it was clean and folded nicely. Then we began to use tissues and today all Chinese teenagers carry a packet of tissues - always, but Italian teenagers don't seem to do that. I think people in Shanghai are very influenced by the Japanese and maybe if they begin to use beautiful cotton handkerchiefs again, we will too.

The most important thing for me with tissue is that I like to use environmentally friendly products. I meet a lot of foreigners in my studies and work and I hear a lot of people criticizing our Chinese government, saying it is not environmentally aware and just doesn't care. So I try to do what I can - I buy the smaller size, I don't buy threelayered ones and I use small quantities. I don't like colours or perfumed tissues. I choose my own perfume and use that so I like all other things to be perfume-free. A white tissue is the safest choice.

I usually buy Napier brand boxed tissues; the design is nice and they have a lot of choice. There used to be Tempo and that was very good quality but quite expensive but they don't seem to be here anymore. In my dormitory at college every girl has a box of tissues in a plastic wrapping on her desk - not in a cardboard box. These are fine for most people in China; the ones in cardboard boxes are more expensive. I buy pocket packs of tissue but I can't imagine using ones with pictures on. When you sneeze or blow your nose and you see a cat or something it would be weird! You throw it away immediately so any value would only be for a few seconds. White is better.

Napkins? We don't really find them in China; we use tissues. I have bought them in IKEA though and have used them when I have invited foreign friends for dinner or tea. But not for Chinese people.

I live in a dormitory at college but also with my Mum and Dad and I often do the grocery shopping. I tell my Mum we must use environmentally sound products and she agrees. China is consuming a lot and I cannot change everyone but I do what I can and that is a good start. A lot of young people are paying attention to this issue today and the general public supports this. TW