By Federica Arrigoni
A new generation
of softeners is revolutionizing
the manufacture of
hygienic paper. With
Adhesin FiberPlus,
Henkel has launched
an innovative range
of products onto
the market that enhances
well being in related
applications.
Th e advantages
of the new concept:
instead of using
additives into the
paper mill, or using the conventional
coating of the paper,
the new Henkel softener
penetrates deep into
the cellulose fibers,
increases volume
and therefore optimizes
the softness of the tissue.
The requirements
placed on hygiene paper products - also known as tissue - are
high: they have to be as soft as possible, yet tear-resistant
and finally absorbent. Adhesin FiberPlus from Henkel is superior
to this principle in every respect.
Softer, More Stable And More Voluminous, Without Changing
Absorption Performance
With the FiberPlus
concept, tissue manufacturers are able to choose from an attractive
modular product portfolio. Unlike in the case of conventional
superficial lotions, this new generation of softeners penetrates
deep into the fiber web rather than merely coating the paper.
As a consequence of this, Adhesin FiberPlus also strengthens the
consistency and increases the volume of the tissue by up to five
percent. The hygienic paper is thus provided with a unique and
permanent soft touch without changing the absorption performance
of the cellulose web. The products of the Adhesin FiberPlus range
have been dermatologically tested for skin compatibility and meet
all the requirements placed on a modern and sustainable solution:
they are 100 percent water-soluble and completely biodegradable.
The Adhesin FiberPlus range also offers a completely new marketing
approach thanks to the possibility of combining the softener,
selected fragrances and care extracts. Consumers link certain
scent sensations with specific product categories, memories or
environments. Through the addition of a fragrance, therefore,
it is possible to generate a special association with the product.
The customer is also able to call upon the extensive expertise
of the Henkel Fragrance Center in the selection of the right scent.
A further attractive benefit lies in the fact that customers can
select products with skin-protective constituents from the existing
FiberPlus portfolio. Additions of vitamin E or Aloe Vera can,
for example, protect the skin from free radicals or contribute
to an enhanced feeling of relaxation.
Effective And Afforable
Adhesin FiberPlus can be introduced into the production line simply
and without cost-intensive conversion work. This innovative Henkel
softener can be applied using all the conventional spray or roller
systems currently in use, ensuring both the effective monitoring
of the amount consumed and its precise and even metering. Aside
from offering outstanding tissue product performance, Adhesin
FiberPlus also convinces in terms of its efficacy. Unlike in the
case of conventional superficial lotions, Adhesin FiberPlus is
applied at the tissue manufacturing stage rather than in the pulper.
This enables the processing speed of the pulper to be increased
by up to six percent, without giving rise to any adverse effects.
The process also offers the advantage that relatively small tissue
batches - for example for marketing purposes - can be flexibly
manufactured.
Utilizing this new softener concept, it is possible through the
addition of Adhesin FiberPlus to define the quality of the hygienic
paper at an earlier stage and to enhance product value even where
the cellulose fibers used are of lower quality. Tissue manufacturers
will also benefit from a significantly reduced risk of web breakage
throughout the entire production process. The resultant increase
in capacity utilization and high degree of flexibility and stability
serve to further reduce production costs. Adhesin FiberPlus products
at a glance
With the Adhesin FiberPlus range, Henkel offers a total of three
product variants that are specifically tailored to the requirements
of tissue manufacturers. Adhesin FiberPlus Basic is the standard
product of this innovative Henkel range. It achieves its maximum
level of efficacy a good 15 days after application. Especially
for products with skin-protecting ingredients, Henkel has developed
Adhesin FiberPlus Care. And for those who want not only to feel
the difference but also to smell it, Adhesin FiberPlus Active
offers the ideal solution. TW
